Dorene Wharton joins us today to share copywriting tips for tour operators. She shares how writing copy is an art and science that tour operators can learn to produce powerfully engaging copy. We discuss what has changed since Covid-19, how to establish trust, and what hasn’t changed in terms of effective copy. Dorene's copywriting tips for tour operators highlight the must-haves for your content and stresses the importance of authenticity. She also discusses why good copywriting starts with your purpose and reveals how you can find the right balance between SEO keywords and your brand’s voice.   This week on Tourpreneur - copywriting tips for tour operators: The pre-COVID authentic, conscious consumer buying trends that are becoming more pronounced Why consumers are becoming more skeptical with brands and their motives How to reassure people in your copy that you have taken the necessary steps to ensure visitor and employee safety How to conduct a deep dive into your customer's persona and uncover what they are asking for Why your About Us page is essential and should be one of your top three visited pages How to write your About Us page and convey your personal story How to use descriptive words and verbs and why you should avoid adjectives How to make your copy easier to digest through sectioning and titling Why you should conduct keyword research before you write Why your blog titles need to be consistent with your content How to improve your copywriting by using authenticity, emotion, and personality Interview questions and how to find a copywriter and determine if they will be good for your business Our Favorite Quotes: “People buy products that they value; that do not just make money, but they are equally focused on improving the world in some way.” - Dorene Wharton “We want to support brands who do and say the things we believe in.” - Dorene Wharton Resources Mentioned: Your About Page: The Secret Weapon to Build Trust and Future Sales Grammarly 10 Tips for Better Tourism Website Copywriting - Blog Post Great COVID Safety Copy by Eagle Wing Whale Watching Tours Devour Tours Impulse Travel Taste of Thailand Food Tours Great Benefits Copy by Rewind Dubrovnik