Jöhg Ananda has been described as a “Cultural Revolutionary” by Dr. Chris Ryan. Jöhg is a serial entrepreneur (Healthy Surprise, The Dirt Paleo Personal Care, Jambo Superfoods) and founder of Union Yoga. Jöhg has invented over 50 consumer products, including the subscription snack box category, several guided yoga kriyas and designed a factory.   In this episode, we talk with Jöhg about the monopoly of opioids, the structural realignment of who the experts are, the power of conditioning, how propaganda has made plant based medicine taboo, the power of planning tomorrow at the end of today, and much more.   Enjoy! -Mike Episode Breakdown:   ⚡️0-10: Intro: What is CBD and the monopoly of opioids ⚡️11-20: The structural realignment of who the experts are and bullshit detectors ⚡️21-30: The new frontier of medicine and how propaganda has made plant based medicine taboo ⚡️31-40: Presenting products in holistic ways and why Johg got into the CBD industry ⚡️ 41-50: What gets people to change behavior and the power of conditioning ⚡️51-60: Building the capacity to choose and why people fail ⚡️61-70: Understanding struggle and why self care leads to productivity   ⚡️71-83: The power of planning tomorrow at the end of today How to build a successful mind, body, and company   --------------------------------------------------- Show notes: https://shruggedcollective.com/tbs-ananda --------------------------------------------------- Please support our partners! @bioptimizers: www.BiOptimizers.com/bledsoe “bledsoe” to save 20% @organifi - www.organifi.com/shrugged to save 20% @cateredfit - cateredfit.com “BLEDSOE25” to save 25%     ► Travel thru Europe with us on the  Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective?  Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe ? ? Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged