Matt Walrath (@groceryninja) blazed the long and difficult trail from a short and skinny kid who rode the bench in every sport to a 2x CrossFit Games Regionals Athlete and All-American Lacrosse player with opportunities to play professionally. CrossFit, nutrition, and personal development were all key pieces to Matt’s transformation. Matt discovered CrossFit back in 2006 and earned his CrossFit Level-1 a few years later, where he earned about the Zone and Paleo diets. Matt’s journey with nutrition coaching started with humble beginnings running 6-week nutrition courses and writing meal plans at Paradiso CrossFit in Los Angeles. Since then, Matt has grown Beyond Macros to a staff of 6 coaches and that have helped over 13,000 people learn how to make sustainable nutrition transformation since 2016.   In this episode Mike and Danny dive into Matt’s story, the development of a coach, why the relational side of coaching is more important than technical knowledge, the biggest challenges of going from an in person to an online business, advice for those of you looking to take the next step in your career, and much more.   Come join us at www.thestrongcoach.com   -Mike   Episode Breakdown:   ⚡️0-10: Matt’s Story and the development of a coach ⚡️11-20: Coaching different personalities and why you need to know how your client is wired ⚡️21-30: Why the relational side of coaching is more important than technical knowledge and why good financial practices are important to creating focus ⚡️31-40: Know the product market fit of what you’re delivering ⚡️ 41-50: The big mistake coaches are making and the power of humility   ⚡️51-60: How to implement systems that allow you to make long-term decisions ⚡️61-70: Curiosity, growth mindset, and knowing when is a coach ready for more ⚡️71-80: The biggest challenges of going from an in person to an online business ⚡️81-92: Advice for those of you looking to take the next step in your career   --------------------------------------------------------------------------------------------------- Show notes: http://www.shruggedcollective.com/tsc-walrath --------------------------------------------------------------------------------------------------- ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe ? ? Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged