While the shock and awe of Stripe screenshots may do well for engagement on social media, there's a metric most business coaches don't talk about that you need to track if you want to be an in-demand expert coach for the long term. You may have heard of the term Lifetime Value or LTV but I want to be more specific when it comes to coaches and service based companies and call it LCV or Lifetime Customer Value. This is the duration a client spends in your business purchasing the solution to their problem. I'll explain why this is so important, examples from my past and in the marketplace, why skills will always pay the bills, and more! Topics include:   - What Most Coaches Don’t Talk About - Having Your Best Interest In Mind - You Probably Have the Basics Down - Personal Brand and Content as Marketing - Leveraging Lifetime Customer Value - Defining LTV or LCV - Looking Back at My Career - How to Boost LCV - Mastermind Example - Skills Pay the Bills - James Andrews Example - Retention and LCV - Castaway Example - Building a Better Boat - What Happens After 12 Weeks or Months? - Solving Problems Will Make You Money - Episode 514 - Quick Fix Tactics Don’t Work in Marketing or With Clients - How We Can Help - Please Share, Rate, and Review ----------  Subscribe to My New Youtube Channel:  https://youtube.com/@sammillerscience?si=s1jcR6Im4GDHbw_1 ----------  My Live Program for Coaches: The Functional Nutrition and Metabolism Specialization  www.metabolismschool.com ---------- [Free] Metabolism School 101: The Video Series http://www.metabolismschool.com/metabolism-101 ---------- Grab a Copy of My New Book - Metabolism Made Simple ---------- Stay Connected Instagram: @sammillerscience Youtube: SamMillerScience Facebook: The Nutrition Coaching Collaborative Community  TikTok: @sammillerscience  ---------- “This Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast and the show notes or the reliance on the information provided is to be done at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment and is for educational purposes only. Always consult your physician before beginning any exercise program and users should not disregard, or delay in obtaining, medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. By accessing this Podcast, the listener acknowledges that the entire contents and design of this Podcast, are the property of Oracle Athletic Science LLC, or used by Oracle Athletic Science LLC with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Oracle Athletic Science LLC, which may be requested by contacting the Oracle Athletic Science LLC by email at team@sammillerscience.com. By accessing this Podcast, the listener acknowledges that Oracle Athletic Science LLC makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast."