Matt is a traveling strength athlete, two-time Highland Games World Champion, author and host of the UMSO Podcast. He is also the founder of one of the most bad ass clothing and apparel lines around, HVIII Brand Goods.     Throughout his travels Matt was able to connect with some exceptional people who were chasing strength, fulfillment and personal development in every way imaginable.  These experiences taught him the philosophy of “The HVIII”, which is self-improvement through self-loathing.  He learned how to use his hate (for excuses, bullshit stories and mediocrity) as motivation to improve and excel.  This idea became the spark for the creation of HVIII Brand Goods and led Matt to become a successful entrepreneur.   Show notes for this episode and all episodes can be found at https://www.JasonFerruggia.com.   This episode is brought to you by Athletic Greens. With 75 ingredients working together to help with eleven different areas of health, there is no better all-in-one supplement than Athletic Greens. Detoxify your body, boost your energy, and strengthen your immune system.   Get all your vital nutrition in 30 seconds or less by going to www.AthleticGreens.com/Jay to claim your Renegade Radio special offer.   This episode is also brought to you by Cured Nutrition. CBD is a game changer when it comes to reducing inflammation and improving sleep quality. Cured Nutrition makes CBD-infused products from Colorado-grown organic hemp. Their spices and nut-based cookie dough are delicious and so easy to incorporate into any well-rounded health and fitness program. For deep relaxation and ultimate recovery try their concentrated oils and gel caps.   Visit www.CuredNutrition.com and use the coupon code, “JAY” for a 15% discount.   This episode is also brought to you by Organifi, an organic, superfood supplement line that makes quality trusted nutrition convenient and accessible. Their Daily Tumeric helps promote a healthy response to inflammation in your body.   Click HERE or go to www.organifi.com/jay to get 20% off your order by using the coupon code “JAY” at checkout.