Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Mind The Gap: A Marketer's Guide to Bridging the Gap Between Brands, Markets and Customers
    Mind The Gap: A Marketer's Guide to Bridging the Gap Between Brands, Markets and Customers
    Mind The Gap: A Marketer's Guide to Bridging the Gap Between Brands, Markets and Customers
    Ebook161 pages2 hours

    Mind The Gap: A Marketer's Guide to Bridging the Gap Between Brands, Markets and Customers

    By David Cliche

    ()

    Read preview

    About this ebook

    Philosopher Thomas Hobbes described life outside society as "solitary, nasty, brutish, and short." For many CMOs and Marketing leads, the phrase sometimes sounds a little too close to their daily experience. Lined up against them, it seems, are disloyal customers out for the cheapest deal they can find, uncooperative colleagues busy plotting the

    LanguageEnglish
    PublisherDavid L Cliche Consulting
    Release dateFeb 12, 2024
    ISBN9781988179735
    Mind The Gap: A Marketer's Guide to Bridging the Gap Between Brands, Markets and Customers

    Related to Mind The Gap

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      6 Fantastic Business Ideas for Moms

      Dec 24, 2020

      Rather than work a 9-5 job every day, what if you could be your own boss and make your own schedule? That's where business ideas for moms play a major role. Starting a work-at-home endeavor is a rising trend that is only going to become more prevalen

      6 min read

    • Article

      Experts Speak

      Jul 8, 2022

      Experts Speak
      2 min read

    • Article

      Experts Speak

      Jul 8, 2022

      Experts Speak
      2 min read

    • Article

      8 Side Hustles to Consider This Summer 2021

      Jun 24, 2021

      “Side Hustle” has become quite the buzzword as of late. Granted, people have had a lot of time in the last year and a half to sit inside, potentially sidelined from their 9-to-5 due to the pandemic. This time and freedom have helped people turn their

      6 min read

    • Article

      Experts Speak

      Jul 8, 2022

      Experts Speak
      2 min read

    • Article

      Straightforward Solutions And Strategies

      Apr 25, 2022

      HELLO, I’M CLARE – YOUR POSITIVELY CREATIVE PROBLEM SOLVER I’M AT MY VERY HAPPIEST PARTNERING WITH BUSINESS OWNERS LIKE YOU TO STRENGTHEN AND CONFIDENTIALY MOVE YOUR BUSINESS FORWARD. WHEN NOT WORKING YOU’LL FIND ME OUTSIDE, RAIN OR SHINE RUNNING OR

      4 min read

    • Article

      Editor's

      Jul 11, 2019

      Everyone’s rushing around trying to make sure they’re across everything – so as not to be left behind in this age of rapid change. This issue looks at it all, from mentoring, to education, to skills, career progression, leadership and everything in b

      2 min read

    • Article

      Back To Basics

      Jun 22, 2023

      DAVID: WHAT ARE SOME OF THE CHALLENGES FACING BRANDS TODAY? MARK: A lot of senior marketers are obviously struggling with budget. I think we are at a point now, where marketers know that they need to spread their money top and bottom of funnel, long

      7 min read

    • Article

      Experts Speak

      Jul 8, 2022

      Experts Speak
      2 min read

    • Article

      Live Well Work Hard

      Apr 22, 2019

      Live Well Work Hard
      4 min read

    • Article

      The Struggle With The Juggle

      Jan 24, 2022

      The Struggle With The Juggle
      2 min read

    • Article

      30 Ingredients To Success

      Jul 3, 2019

      The managing director of Prima Group and independent director of Caring Pharmacy Group—honoured with a Global Leadership Award for Leadership Excellence in Pharmaceutical Supplies 2017 The country manager of AmorePacific Malaysia has expanded multip

      7 min read

    • Article

      The Truth About OK Leadership

      Jul 11, 2019

      It’s easy to pick out truly bad examples of leadership. In every organisation you may be part of – from the parent-teacher cooperative to the leaders of nations – there are inept leaders who seem to have cajoled or manipulated their way into their ro

      4 min read

    • Article

      Becoming an Authentic Brand

      Sep 11, 2020

      Becoming an Authentic Brand
      4 min read

    • Article

      The First 90 Days

      Feb 1, 2018

      The First 90 Days
      14 min read

    • Article

      Building Credibility in Business

      Dec 31, 2019

      Building Credibility in Business
      3 min read

    Related categories

    Reviews for Mind The Gap

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Mind The Gap - David Cliche

      nfbook_preview_excerpt.htmlZےܸ1̻WU۫h|M~wyr?țχo0c5Of;ӕ.ͫ32$0k/S͟[?.͇i|px R1l0#&ݾ8'ee{,}Q5v1NZOap%FCOf3,j( z{LA3Y;ap(lL63Ȇ\zP714ulӭ9fWzIo؁?Ώ0`,:. 0Tf+tqg7[ߩ7zF`_.yem|t?c³=]w ;K8rOc¼e TmZ=0 ?O "Ǘ3zsJ aHoVE,`iR1Iriaipdff,`HLivr=zd"c ,U!Hy 鿉 ƿl/7љcuN\!Y8_5LG|LSg++ dP틚Ɏ)05eg>Bxty ] F<8cq<)N8I12{Rl9Ł+^]bٸ#XXKb{iG&V+rİv[#.m;[ra-wh]ggX 2LV@2)Q̙@M¡Fe qDVfۺ=Aw}uo="w$XS6Go4׼ZsYy 6 t?XR ~$Co0w2DlPlw0Z uI5޾Cn)M-yyb~ "cMEBx3Cn}mT! KTZ۶xbz%%2?5>d?|}QvUK`m®*T8?&#nS^% F cr{%"; C )2,L&榌YOozJ Ȅ:|iS}^WGaƤݪ?lV_@UWxٹ \B⤑T"d MZ&HɵIiYxSp0B;0 ~AjnM `r)*3Fou՜ L48U~6eXD4u}KUj;WayS}l@Kh*,JHݑ`%uM -xNDzʧԏW`)yH wCGjT4NҨ$/X Ur5˳g0eqN^㩷0펎ReqHz-sɹTse*"/5[ǙR%AՒ6DznBB:'ev"p4%P|Z#:@@VF{ LQ79bnئK:cHDZ+鷎ӤE-˝s JU^`"|9tP"|J\Er j5}O_;U"M8S%L, *Al&) <謁: ʘ7c]M/BZܲ"рd$1R^6 o$cg:JsL:*1u:⦭֠arJYş68Chv‹JeEV3{jO+:Ngݷ~U {PzGJg?롥=!gmK-B+K󡳾Iyϓ;J x@'Z[dff&zDnرR Y+ox.kؐS |6W F}fe=vwHhvW!l{$V]`YN޳<yX↍63U^KKɳI|#խXAP Y# DեxaJB$D +z Sɷjks'K%5mm&./ L'Yt MnUgJ` uc%. "h}ZWc_ZIrKr/)N9)=zxƋTl~E$NJr#AVUfPI\n5=Iи{LcՍ圫N6QKh5ݣvS@Δ)t@*5t ~-h=_,>*d\>bZܹ+uzI RۻHć{TUl`EG/<)x`d-l s]ت gE^J?Ρά5_'k蒕*wv$nyz=5 ɚC;Y"v5\('A}ʣ؎b6![K.v H{vt)[|Nm+ ɸt9cIʵʭߛ,-R4k_z c'પRo΃F?m.MyHבEJY<`'iXBm7c#+ (A+Y哀ޔ]1Io8szġ"'EX6O%WyDq*Fik ^g$$vIlk8K+WF"^\{qK$@].]V p9yЖądo/+m&G@ R?X/nvUA=#NnpJv~(,߶; 2nЏd"5IF 5/57 T*x'ok]Z^{olQ4Uhh& p5pKt/yljK?`)<[ =4%L&1ghU~`S^%rƫ <ᴯN/O03Jڊ-7K$z%` $1q+
      Enjoying the preview?
      Page 1 of 1