First Sell You Or You Will Never Sell Anything To Anybody!

By BHARAT NISHAD

Millions of people are joining the entrepreneur economy. They are building their own business, establishing their own career, and living as free agents and freelance performers and artists,

These brave folks are good at what they do, but most do not have any idea on how to market and sell themselves, and nobody is teaching them. This is how you start to learn the art of personal performance marketing so that you can better sell yourself.

Survival depends on this vital skill. You start by learning the Big Seven Strategies you must know to do this creative work well.

The entire Book is taught in short sharp chapter segments for maximum learning, and easy remembering. There are 2 hours of teaching so you can complete it in less than a day, and then spend time reviewing what is most important to you.

• Language: English
• Publisher: BHARAT NISHAD
• Release date: Feb 4, 2024
• ISBN: 9798223845768

Book preview

Copyright

Copyright© 2024 by BHARAT NISHAD.

Published by BHARAT NISHAD

First Sell You Or You Will Never Sell Anything To Anybody!

Cover Design: BHARAT NISHAD

Cover Photo/illustration: BHARAT NISHAD

Layout & Design: BHARAT NISHAD

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The accounts in this book are true and accurate to the best of our knowledge. They may contain some speculation by the author(s) and opinions/analyses from psychology, criminology, and forensics experts. This book is offered without guarantee on the part of the editor, authors, or publisher. The editor, authors, and publisher disclaim all liability in connection with the use of this book.

Table Of Contents

Copyright

Table Of Contents

About

Selling With STORIES & Using Emotional Language

How to Use The WORDS That SELL!

Endorsements - Teaching - Selling With Benefits

My Secret Selling Formula - Human Reasoning - SECRETS SELL!

More GREAT Selling/Marketing Tools, Tips & Strategies!

Sales Training: The Secret of Successful Sales

Faith In YOUR Product - Know Your Customer

PAIN In Sales - Steal From The BEST - Give It Away!

Copywriting, Headlines - PROOF!

LIVE - SPECIAL Bonus!

The Millionaire Mind Secrets - Create A Success Mindset Fast

Quick Win! Start the Day Off Right!

Easier to Have a Great Mindset When Well-Rested

Your Mindset Questions and Concerns Are Addressed Right Here

This Is Why Your Mindset Is So Important

Shape How Your Mind Sees the World

The Most Destructive Force on Your Mindset

The Single Greatest Positive Force and Tool For Your Mindset

Time for You to Program Your Brain for A Great Mindset

Surround Yourself With Friends With a Positive Mindset

Why Growth Beats the Fixed Mindset

Now Is the Time To Choose a Growth Mindset

Selfless or Selfish? Both Work With the Growth Mindset

A Growth Mindset Means You Are Always Open to Feedback and Criticism

How This Book Is Different From All Other Books on Growth Mindset

Failure Means Different Things to the Growth Mindset Versus the Fixed

Focus on Reaching Success Versus Focus on Avoiding Failure

Are You Focused on the Past or the Future?

The Growth Mindset Is Optimistic

Where Do You Want to Grow and Improve As a Person?

Possible Downside to Having a Growth Mindset?

The Difference Between Growth Mindset and Delusion

Lifelong Learning Is the Keystone to the Growth Mindset

Why Leaders Need to Have a Growth Mindset to Lead

Leaders That Don't Focus on Growth End Up Killing Their

Sorry, But Not Every Leader Is an Example of Growth Mindset

The Enlightenment Popularizes the Growth Mindset

Assumptions of the Growth Mindset

Ben Franklin Was Mr Growth Mindset

Different chapters Learned from the Same Failures

Should You Stay In Your Place?

The Growth Mindset Views Life as a Journey

The Two Least Favorite Words of Growth Mindset People I Can't

Get Rid Of Your I Can't Right Now

Here Is Why You Might Have a Fixed Mindset

The 7 Mindset Spheres of Live

Selfie Programming To Stamp Out Your Fixed Mindset

You Can Program Yourself

The Selfie Speak Program, SSP, Is the Easiest Way To Influence Mindset

Here is Exactly How You make a Selfie Speak Program for Mindset

Here Is the Selfie Speak Program I Listen to Every Day

The Selfie Media Program

This Is How You Make Your Own Selfie Media Program

It's a Little Personal, But I'm Going to Show You My Own Selfie Media

Selfie Media Program

Laying Out Your Selfie Text Programming

Your Turn to Create Your Own SelfieSpeak Program for a Growth

We Are Almost There

The Open Mindset Means There Is Always Room for Improvement

One Last Chance to Make This Book Better for Your Permanent

Congratulations! You Now Have a Success Mindset To Guide You Through

Networking Growth Hacks: Take Your Career to the Next Level

Startups Meet Walkthrough - Part 1

Startups Meet Walkthrough - Part 2

Startups Meet Walkthrough - Part 3

Networking Tips For Reaching Out To Potential Members

The Future of Social Networking - Startups Meet

Conclusion

About

Millions of people are joining the entrepreneur economy. They are building their own business, establishing their own career, and living as free agents and freelance performers and artists,

These brave folks are good at what they do, but most do not have any idea on how to market and sell themselves, and nobody is teaching them. This is how you start to learn the art of personal performance marketing so that you can better sell yourself.

Survival depends on this vital skill. You start by learning the Big Seven Strategies you must know to do this creative work well.

The entire Book is taught in short sharp chapter segments for maximum learning, and easy remembering. There are 2 hours of teaching so you can complete it in less than a day, and then spend time reviewing what is most important to you.

Selling With STORIES & Using Emotional Language

Hi everybody, welcome back to First Sell You Or You Will Never Sell Anything To Anybody! The next part in an amazing four part series we're gonna give you tips, tools and strategies for selling and marketing. They can't be found anywhere else. Without further ado let's jump right in now. Professional salespeople know that one of the best ways. Bar none to sell is to sell stories. Why? Because stories sell. We've been listening to stories since we were small children and we listened to them. Today we see our brains are literally hard wired from birth to love and to learn from stories. It's how we learned as children. It's how we learned today. It excites the mind. It's memorable and it evokes pictures and emotion.

Two of the most powerful selling tools there are. Remember we buy from emotion and we buy when we can picture something working for us and working well. This meets all the criteria so stories are powerful because they grab and they hold our attention. When you're spewing out facts and figures and stats and arguments unless you're amazingly intriguing you're not going to hold somebody's attention for very long. But once you start a story people get interested. They have to listen just to find out at least how this comes out. And people tend not to interrupt you when you're telling a story when you're spewing facts and figures and details, bringing on your arguments. People interrupt you all the time. It's just one of those social norms that we don't stop somebody in the middle of a story.

So you will always get the entire story out where you can't always get the entire pitch out. And if the story makes a good point you entertain people a little bit and they like what you've said they'll let you talk some more. That's why stories that are so powerful are also very memorable. You're going to hold on to them over time. I might tell you a hundred things as I'm sitting in front of you. But the one thing that you'll always remember is the point that I told you about within a story. The other ninety nine could be completely lost and probably will be stories that also create emotions. They have a point. They create an emotion that you'll hold onto. Remember we buy for emotional reasons and then we justify it with intellectual reasons.

This makes stories amazingly powerful. Remember too that we buy what we want and not necessarily what we need. So one of the emotions that you can create with your stories is a powerful sense of want. I want this thing that is going to do something amazing for me. I want it. I feel like it's going to help me transform my life in a powerful way. Now if you're doing a story and you're doing it well it should always make a specific point. You don't tell stories to be cute you don't tell stories to be clever you don't tell them just to entertain they're making a point. What kind of point for our purposes a selling point this story will tell you I absolutely should buy from us. You're crazy if you don't. That's always the end point. You can do that a million different ways but always make sure that it has a point.

Stories are supposed to be poignant from the root word point. Now let's talk a little bit about selling stories. Stories can do two amazing things that are very hard to do without using the tool of stories they can demonstrate and they can show successes when you tell a story. People tend to suspend disbelief. They tend to believe the stories you tell if you just simply make a statement. They will question it but when they get into the story they tend not to question the story. So as you're going through your story you can talk about how somebody used your product literally walk them through what it was like to give them an experience. Remember people like to see them successfully using the product and benefiting from it. You can do that within the story and then show them the successes.

Here's the results they got in not only including how much they made or the specific outcome but success in terms of they felt wonderful. They felt freed. They felt fantastic. They were the envy of all their friends. All these components of success can be woven in in an emotional way within the story frame. I love this graphic here. Stories are powerful. We remember them and they have an impact on us. Why? Because they go directly to the emotions they bypass all the objections to all the filters and they go right into the emotional centers. That's what makes them so powerful.

We almost don't have a decent defense against them. These are all unconscious processes that are happening when you're telling a story. Makes them amazingly powerful. Now what is the number one most popular story that all people want to hear? Are you ready? I will help you make or save money. People absolutely positively love this one. If you can tell a story about how people are going to make or save money they will love you. That is the most popular story. Here's the second most popular story: I will remove pain and or give you pleasure.

Now typically this is solving a problem but it can be a lot of different things. So remember psychology you to 1 says people move towards pleasure in a way from pain. So if in your story you can tell them how they can move away from pain or move towards pleasure they will be delighted by your story. They will listen to each and every component and they will buy into it. Those are the two most popular stories that people want to hear not that you want to tell but that they want to hear. They want to get excited about it. Now let me share with you the great keys of storytelling.

Use these eight keys and YouTube will tell great stories so the first one is stories should be simple. If you make them too complicated people will forget them. We want them to be simple and easy to follow. So keep it simple 2 it's gotta be compelling. It's gotta be interesting. It especially has to grab you in the first line or two otherwise people won't follow you through the story. If it's not interesting and it's not compelling it's not memorable. It's not going to be powerful, it's not going to be impactful and it's not going to be remembered. So being interesting and compelling is a very important component three it has to be a relatable experience. What personal experience have you had? Or knowing that someone has had something that the customer can easily relate to if they can't relate to it has absolutely nothing to do with them.

They don't even know what's going on in the story because they've never had an experience like that and they can't relate to it in any way shape or form. That is a disconnect and the story will fall flat. Most stories are great because we can relate to them. We understand the feeling, we understand the experience even if it's outside what we normally experience. The emotion itself. We've had many times in our life for it to get an emotional response. Remember emotion creates motion. You can see the emotion right there in the root word emotional when you get people emotional. Then they take an action where we're telling this story to get people emotional so they will take an action which is to buy our product or service now number five.

A great story makes them care to start watching TV shows like this, especially the first TV show that comes out for a new series they're going to introduce the characters and what they need to do very well if they want to be able to get through to the end of the season and certainly into the next season. They have to give you a lot of reasons why you should care about this character. Otherwise you do the opposite. You don't care about them. Therefore you don't care about the show and everything crashes within your stories. You have to give people specific reasons why they should care about your character and this goes back to another point I made. You're probably insecure about that character because what they're going through is relatable. 6 We talked about this earlier.

It needs to provide a chapter. It has to have a point. Otherwise it's pointless. It has no point, it's worthless. The whole goal of telling a great story is to wrap it up with a great chapter. A great point which does what furthers the sale needs to be memorable. If they don't remember it you can't mention it during the close they won't factor it into the close. It won't become part of their decision to buy because they can't remember and they won't share your story with others. They won't carry this excitement home with them because they can't remember the story that they got excited about when you told it to them. So make it memorable in some way shape or form and finally it needs to sell if it doesn't sell.

It's a huge flop. The only reason we are telling this story is to make a sale using these eight great keys and you two will be an amazing storyteller and you will make a ton of sales. Remember nothing sells like a great story. Now when it comes to storytelling there are three good stories that you need to have down pat. The first one is your story. Tell the customer a little bit about yourself. This should help them know you like you and trust you. They need to know who you are. Remember they buy you first. Then they buy your product or service. So have some great little stories that you've got nailed down that'll help explain who you are. Some of your positive qualities, the classic one is Why do you do what you do? The next story is your company story. They need to know, like and trust your company as well.

They need to know that it's reliable. They need to know that the company cares about their customers. They need to know that their company is responsive to the customer. So we've put all these things into the story of your company and always portray your company in a very positive light. Specific to what the customer would want. So the customer wants a company that cares about them is going to be responsive to them and is going to take care of them is gonna be around for years and years. Make sure you weave all these components into your company's story. In the third story is your product or service. What's really great about your product or service?

Why was it developed and it should be things that meet your customer's needs. We knew that our customers had a specific need in the marketplace. This wasn't being taken care of. So we came to the rescue and we produced this product. We produce this service to help you solve this challenge and then people's business starts exploding or their problems start going away. That's the perfect way to tell the product or service story your story needs to match to what your customer thinks believes and wants and then it should lead them to the belief and or action that you want which is the sale. So we're always trying to match the customer's thought system, their beliefs, their values and their desires.

That's what you should be looking at through all your stories. Go back through those three stories that we've just talked about and make sure it matches with your customers beliefs and desires and the way they think about things. So sometimes that's specific to the field. Sometimes it's just the logic system that they use. And remember the main logic system that every customer uses is what's in it for me and that they want certainty that things are going to work for them and they're going to get the result that they intend when they purchase your product or your service if it leads them to those positive beliefs. They'll take the action you want which is the sale OK here's says people buy for emotional reasons therefore emotional pitches are going to be the strongest.

So go through those three stories that we just talked about and say the emotional content. Where does it pull on the heartstrings? Even emotional factors like greed envy the lust, all those different things that we talked about earlier when we were looking at the virtues and we were looking at the seven deadly sins. Those are some great ways to look at the emotion in your content. For those three pitches remember we buy for emotional reasons. So emotions have to be inside every pitch. Otherwise you're only going to have about 5 to 10 percent of the value of an emotional pitch. You don't want to be making five to 10 percent of sales that you could be.

You want to make 100 percent of the sales that you can make. That's going to require a little bit of intellect, a little bit of logic and a boatload of emotion in each and every pitch you make now. This is key. Learning how to use emotional language and emotional language is awesome. Fantastic. Fast, quick , easy. Spectacular heart rendering uses emotional language. The customer was crushed when they didn't get the result that they wanted. They were elated when they got the result that they did want. This is emotional language. It helps to put the customer into the story and then those very emotions are going to be what gets the customer to take the action you want which is to buy your product and buy your service. I'm going to hammer this in over and over again.

We buy for emotional reasons. So one of the ways to boost that emotion is get really good at switching out kind of flat language which doesn't really create an emotional response and use emotional language which makes the emotions rise up in a human being makes them search so special note emotional language can be used at any time you can use it anywhere inside the selling process now emotional language is best used when you're telling a story stories to get people involved have to use emotional language remember if they don't get emotionally invested in the story they're not going to get into the story they're not going to be persuaded.

by the story emotional language is key get them interested in the character get them assuming the position of the character having empathy for that character becoming that character then as that character moves along it's like you're moving the customer along that path and they are actually having the experience of the character well what does the character end up doing while they go through this journey they learn chapters and then finally they end up purchasing your product or service and they have an amazing result you want to get the customer totally wrapped up in that story so here's some great examples of how to use emotional language are you ready.

Let's jump right in. So here's kind of OK language voice recognition software will save you a half hour of typing a day that's how most people when they're doing their copy which means putting this in an advertisement will classically do it or when they're presenting to a customer one on one that they'll classically present it here's the upgrade with emotional language far better get one hundred and twenty five hours a year of your life back time better spent with your loving family or crushing your competition see the emotional language here you're getting your life back be with your loving family not just your family your loving family you're not beating the competition you're crushing them beating them is one level of emotion but it's pretty low crushing them is a higher level of emotion it's a better word.

So even if you have emotional words within the language that you're using or the way that you're presenting, go ahead