Ebook247 pages9 hours
The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory
By Scott Miller and David Morey
Rating: 0 out of 5 stars
()
About this ebook
A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer.
The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields.
Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy.
Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business.
Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company.
The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:
The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields.
Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy.
Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business.
Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company.
The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:
- Success-building communications skills used to train political leaders and CEOs around the world
- Proven strategies to take control of the competitive dialogue and never let go
- How to go for the win, the whole win, and nothing but the win for you and your company
Read more from Scott Miller
Probability and Random Processes: With Applications to Signal Processing and Communications Rating: 4 out of 5 stars4/5The Summit Mindset: Winning the Battle of You Versus You Rating: 0 out of 5 stars0 ratingsThe Underdog Advantage: Book Summary for Busy People Rating: 0 out of 5 stars0 ratings
Related to The Leadership Campaign
Related ebooks
Personal Political Power in California: How to Take Action & Make a Difference Rating: 0 out of 5 stars0 ratingsNever Drink Coffee During a Business Meeting: Insider Advice From a Top Female CEO Rating: 0 out of 5 stars0 ratingsThe Aloha Money Machine: 9 Steps For Creating A Business Money-Making Machine Rating: 0 out of 5 stars0 ratingsProfit Motive: What Drives the Things We Do Rating: 0 out of 5 stars0 ratingsGifted Rating: 0 out of 5 stars0 ratingsUnderstanding What Needs To Be Understood Rating: 0 out of 5 stars0 ratings10 Secrets to Networking Success: How to Build a Network of Super Affiliates That Endorse and Refer Your Brand In Only 90 Days Rating: 0 out of 5 stars0 ratingsThe Human Element Rating: 0 out of 5 stars0 ratingsThe Excellent Persuader Rating: 0 out of 5 stars0 ratingsQuick Steps to Direct Selling Success: Turn Your Relationships into Money Rating: 0 out of 5 stars0 ratingsMy Journal: The Book of Me with Insights Rating: 0 out of 5 stars0 ratingsDrake A Short Unauthorized Biography Rating: 0 out of 5 stars0 ratingsBe the Awesome Man: A Young Man's Guide to Achieving Discipline, Success, and Happiness Rating: 0 out of 5 stars0 ratingsPermission to be Powerful: How to Stop Playing Small, Claim Your Desires and Step into the Fullness of Who You Were Born to Be Rating: 0 out of 5 stars0 ratingsThe Hippie Guide to Climbing the Corporate Ladder & Other Mountains: How JanSport Makes It Happen Rating: 4 out of 5 stars4/5Unfocused: The Journey to Self-Actualization Rating: 0 out of 5 stars0 ratingsMarry the Media: How to Gain Publicity for Your Wedding Business Rating: 0 out of 5 stars0 ratingsHow to Run for Political Office and Win: Everything You Need to Know To Get Elected Rating: 3 out of 5 stars3/5Summary: The Visionary's Handbook: Review and Analysis of Wacker and Taylor's Book Rating: 0 out of 5 stars0 ratingsThe One of Power: Teamwork Skills for Building and Managing Your One Dream Team Rating: 0 out of 5 stars0 ratingsBelieve Nation: The Belief of a Nation Rating: 0 out of 5 stars0 ratingsThe Art of Travel Or, Shifts and Contrivances Available in Wild Countries Rating: 4 out of 5 stars4/5The Linchpin Rating: 0 out of 5 stars0 ratingsHard Asks Made Easy: How to Get Exactly What You Want Rating: 0 out of 5 stars0 ratingsHow to Succeed in Business Without Working So Damn Hard (Review and Analysis of Kriegel's Book) Rating: 0 out of 5 stars0 ratingsEmployee to Entrepreneur: Five Days That Changed My Life Rating: 0 out of 5 stars0 ratingsBe Tough ... But Don't Be "A Tough Guy" Rating: 0 out of 5 stars0 ratingsLove Your Customer Grow Your Business Rating: 0 out of 5 stars0 ratingsThe Thought Leader Formula: Strategically Leverage Your Expertise to Drive Business & Career Goals Rating: 0 out of 5 stars0 ratings
Management For You
The 7 Habits of Highly Effective People: 30th Anniversary Edition Rating: 5 out of 5 stars5/5Principles: Life and Work Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5The 360 Degree Leader Workbook: Developing Your Influence from Anywhere in the Organization Rating: 4 out of 5 stars4/5I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze Rating: 5 out of 5 stars5/5The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months Rating: 4 out of 5 stars4/5The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues Rating: 4 out of 5 stars4/5Summary of The Laws of Human Nature: by Robert Greene - A Comprehensive Summary Rating: 4 out of 5 stars4/5Extreme Ownership: How U.S. Navy SEALs Lead and Win | Summary & Key Takeaways Rating: 4 out of 5 stars4/5How to Get Ideas Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Spark: How to Lead Yourself and Others to Greater Success Rating: 5 out of 5 stars5/5Managing Oneself: The Key to Success Rating: 4 out of 5 stars4/5Leveling Up: 12 Questions to Elevate Your Personal and Professional Development Rating: 0 out of 5 stars0 ratingsEmotional Intelligence Habits Rating: 5 out of 5 stars5/5The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/52600 Phrases for Effective Performance Reviews: Ready-to-Use Words and Phrases That Really Get Results Rating: 3 out of 5 stars3/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People Rating: 4 out of 5 stars4/5Summary of The Five Dysfunctions of a Team: by Patrick Lencioni | Includes Analysis Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The First-Time Manager Rating: 3 out of 5 stars3/5Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Rating: 4 out of 5 stars4/5I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave Rating: 5 out of 5 stars5/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5
Reviews for The Leadership Campaign
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
The Leadership Campaign - Scott Miller
d book_preview_excerpt.html \rǵqR%Ul'J,-:咔yk4fyKZ{I ۾}i>=)Cm'Ǿyͳ7c7Uko|qcэmE~ㆢ*6MJsqd%7ߤ4M[|ӏ}6ŰMb}QvpWgelɺ;EǮ
W};W?>i\BIV:%|!rcPP\{uӈJ>|cE)
~c(ayw]UͷEOFȸX,Pc汋 Ll9mDZ
O"&Xfº-څ֣ﰔҤ/^atFu5Ň8vEnX:vNVԐ#
]$ Ep:\O;j;փ]k0cQ9ౠa[Ș.4;Zc۹[,kǂ bo?>uG:!6P|)ocaIVqY/oA]9{XU͠^؋GV *O~AHp(Ky"Jݣ¨,-2jݓKH|oǍ}O[ ˰>}6<-)n}~u/ϫǤk|9A?WNTˈYݞȭ
{?/pS#|"yaxq2P/
=vno/[Bڦ4 cE0q݆Ϧm
-/#waI%$;$oU77 9 +(Rn0.白)*F*.5xX)ƈMh`7ō+jbݹgyg3`s[>RO%[
i~SJ4
jOB`,Ũ~Mb\%'fYAӔB4}(c}8mV}`GC:Ԇr1V Z}l
I9x([;wu*#}{8~"