From Start to Finish: The Transformative Power of Story

By Francisco Mahfuz

Stories are the best way we have to convey emotions, meaning, and actions. Storytelling is therefore a crucial skill not just in arts and culture, but in all that we do — being an effective storyteller makes a more memorable communicator in all areas of your life. But what are the principles of storytelling, and how can we ensure the stories we tell get the results we want?

In From Start to Finish, an audio course from Scribd Coach, storytelling expert Francisco Mahfuz explains how you can build your story skills from the ground up and bring the principles of storytelling to your business and professional life. In the course, Mahfuz explains the science of storytelling; how you can find stories you may already be sitting on; how you can craft new stories and put one together; guidance for telling stories; and more. He also shares exercises and sample presentations so you can begin putting what you’ve learned into practice immediately.

If you’re aiming to step up your business communication skills or just become a more compelling public speaker, you’re bound to find valuable insights in From Start to Finish.

• Language: English
• Publisher: Scribd Coach
• Release date: Jun 6, 2023
• ISBN: 9781094444437

Francisco Mahfuz

Francisco Mahfuz is a keynote speaker, emcee, storytelling coach, and the host of the StoryPowers podcasts, wherein he interviews some of the greatest storytellers, speakers, and marketing and communication experts in the world. He currently resides in Barcelona with his family. To learn more about Francisco and his work, visit his website, FranciscoMahfuz.com, or listen to The StoryPowers Podcast.

Book preview

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