Dental Marketing Hacks: 2 Books in 1: Includes Dental Copywriting Hacks & Blogging Hacks for Dentistry: Dental Marketing for Dentists, #4
By Alex Wong
()
About this ebook
Attract more patients and grow your dental practice with the ultimate dental marketing blueprint.
Do you want to:
- Attract more patients?
- Boost your practice's revenue?
- Ensure your dental practice stands out from the crowd?
There's a lot of competition in the dental industry for new patients. Every day new websites appear, offering to make it attractive for potential customers to switch to their practice. So, what's the secret to stand out from the crowd?
The answer is compelling, engaging website content that makes you stand out from every other dental practice out there. In Dental Content Marketing Hacks, you get two books for the price of one with Dental Copywriting Hacks and Blogging Hacks For Dentistry, which will help you with the following:
- Understanding your market
- How to position practice in the marketplace
- Step-by-step action plans
- Developing a unique selling proposition
- Creating your homepage, team page, and service pages
- Keyword research
- Proven copywriting and blogging strategies
- Demonstrating your expertise
- Creating attention-grabbing headlines
- Optimizing your blog posts for Google
- How to make your blog posts go viral
- Plus, much more
The first book focuses on how to create compelling content for your website, while the second book shows you how to create unique engaging blog posts that will attract the patients you need to make your practice a success. So, are you ready to take your dental practice to the next level?
Get this complete dental marketing set now and start making a success of your dental business today!
Alex Wong
"If you spend too much time thinking about a thing, you'll never get it done." - Bruce Lee Alex Wong is the head copywriter for an advertising media agency specializing in custom websites and online marketing. He's trained with some of the top copywriters and internet marketers around and has learned the best methods, tricks, and strategies to persuade customers. He loves bringing people's visions to life with the power of words. A few other interesting things you might find interesting: · He's the first person in his family to graduate from university (with a degree in psychology). · Before becoming a copywriter, he's worked as a waiter, customer service agent, telemarketer, animator, tutor, and English teacher. Surprisingly, all of these jobs have helped him to become a better copywriter. · If he could meet one anyone it would be Bruce Lee. You couldn't ask for a better role model. You can learn more about his services at http://alexwongcopywriting.com/
Read more from Alex Wong
Amazon Product Listing Hacks: The Complete Guide To Ranking Higher And Getting More Sales: Amazon FBA Marketing Rating: 5 out of 5 stars5/5We The Champs: The Toronto Raptors' Historic Run to the 2019 NBA Title Rating: 4 out of 5 stars4/5Optimize Your Amazon FBA 2020: A Seller's Guide to Rank Higher, Sell More, and Grow Your ECommerce Business Rating: 0 out of 5 stars0 ratingsPrehistoric: The Audacious and Improbable Origin Story of the Toronto Raptors Rating: 0 out of 5 stars0 ratingsCover Story: The NBA and Modern Basketball as Told through Its Most Iconic Magazine Covers Rating: 0 out of 5 stars0 ratingsShadow and Refrain Rating: 0 out of 5 stars0 ratings
Related to Dental Marketing Hacks
Related ebooks
Women in Prosthodontics Rating: 0 out of 5 stars0 ratingsPre-Clinical Dental Skills at a Glance Rating: 0 out of 5 stars0 ratingsClinical Cases in Implant Dentistry Rating: 0 out of 5 stars0 ratingsA Plan for the Plan: Dental team strategies for the NEW dental economy. Rating: 4 out of 5 stars4/5Supra-Gingival Minimally Invasive Dentistry: A Healthier Approach to Esthetic Restorations Rating: 5 out of 5 stars5/5Basic Guide to Dental Procedures Rating: 0 out of 5 stars0 ratingsAdvances in Esthetic Implant Dentistry Rating: 0 out of 5 stars0 ratingsThere Is No Perfect Dentist: The Never Before Revealed Secrets to Choosing the Right Dentist for You! Rating: 0 out of 5 stars0 ratingsBrush Rating: 0 out of 5 stars0 ratingsYou're Biting My Fingers Rating: 0 out of 5 stars0 ratingsBasic Guide to Medical Emergencies in the Dental Practice Rating: 0 out of 5 stars0 ratingsThe Foundation of Profitable Dentistry: A Complete Guide to Building & Sustaining Profitability Through Any Crisis Rating: 0 out of 5 stars0 ratingsThe Simple Guide to Selling Your Dental Practice for More Money Rating: 0 out of 5 stars0 ratingsDiseases and Conditions in Dentistry: An Evidence-Based Reference Rating: 0 out of 5 stars0 ratingsSurgical Essentials of Immediate Implant Dentistry Rating: 0 out of 5 stars0 ratingsOpportunities in Dental Care Careers Rating: 0 out of 5 stars0 ratingsThe Untold Stories of Dentists: What You Don't Know About Dentists Rating: 0 out of 5 stars0 ratingsDental Team Companion Rating: 0 out of 5 stars0 ratingsThe Complete Guide To Dentures: All About Dentistry Rating: 0 out of 5 stars0 ratingsGeriatric Dentistry: Caring for Our Aging Population Rating: 0 out of 5 stars0 ratingsMarketing Implant Dentistry: Attract and Influence Patients to Accept Your Dental Implant Treatment Plan Rating: 0 out of 5 stars0 ratingsApplication of the Neutral Zone in Prosthodontics Rating: 0 out of 5 stars0 ratingsA History of Dentistry from the most Ancient Times until the end of the Eighteenth Century Rating: 0 out of 5 stars0 ratingsAvoiding and Treating Dental Complications: Best Practices in Dentistry Rating: 0 out of 5 stars0 ratingsProsthetic Treatment of the Edentulous Patient Rating: 0 out of 5 stars0 ratingsInterceptive Orthodontics: A Practical Guide to Occlusal Management Rating: 0 out of 5 stars0 ratings
Medical For You
Passionista: The Empowered Woman's Guide to Pleasuring a Man Rating: 4 out of 5 stars4/5The Vagina Bible: The Vulva and the Vagina: Separating the Myth from the Medicine Rating: 5 out of 5 stars5/5The Diabetes Code: Prevent and Reverse Type 2 Diabetes Naturally Rating: 4 out of 5 stars4/5Mating in Captivity: Unlocking Erotic Intelligence Rating: 4 out of 5 stars4/5Mediterranean Diet Meal Prep Cookbook: Easy And Healthy Recipes You Can Meal Prep For The Week Rating: 5 out of 5 stars5/5ATOMIC HABITS:: How to Disagree With Your Brain so You Can Break Bad Habits and End Negative Thinking Rating: 5 out of 5 stars5/5Tight Hip Twisted Core: The Key To Unresolved Pain Rating: 4 out of 5 stars4/5Adult ADHD: How to Succeed as a Hunter in a Farmer's World Rating: 4 out of 5 stars4/5WomanCode: Perfect Your Cycle, Amplify Your Fertility, Supercharge Your Sex Drive, and Become a Power Source Rating: 4 out of 5 stars4/5What Happened to You?: Conversations on Trauma, Resilience, and Healing Rating: 4 out of 5 stars4/5The 40 Day Dopamine Fast Rating: 4 out of 5 stars4/5Period Power: Harness Your Hormones and Get Your Cycle Working For You Rating: 4 out of 5 stars4/5Peptide Protocols: Volume One Rating: 4 out of 5 stars4/5Holistic Herbal: A Safe and Practical Guide to Making and Using Herbal Remedies Rating: 4 out of 5 stars4/5The Amazing Liver and Gallbladder Flush Rating: 5 out of 5 stars5/5Gut: The Inside Story of Our Body's Most Underrated Organ (Revised Edition) Rating: 4 out of 5 stars4/5ketoCONTINUUM Consistently Keto For Life Rating: 5 out of 5 stars5/5Living Daily With Adult ADD or ADHD: 365 Tips o the Day Rating: 5 out of 5 stars5/5The White Coat Investor: A Doctor's Guide to Personal Finance and Investing Rating: 4 out of 5 stars4/5Woman: An Intimate Geography Rating: 4 out of 5 stars4/5Women With Attention Deficit Disorder: Embrace Your Differences and Transform Your Life Rating: 5 out of 5 stars5/5Working Stiff: Two Years, 262 Bodies, and the Making of a Medical Examiner Rating: 4 out of 5 stars4/5Blind Eye: The Terrifying Story Of A Doctor Who Got Away With Rating: 4 out of 5 stars4/5The Art of Dying Well: A Practical Guide to a Good End of Life Rating: 4 out of 5 stars4/5
Reviews for Dental Marketing Hacks
0 ratings0 reviews
Book preview
Dental Marketing Hacks - Alex Wong
Dental Marketing Hacks:
2 Manuscripts
Dental Copywriting Hacks:
A Complete Blueprint to Marketing and Growing Your Online Dental Practice
&
Blogging Hacks For Dentistry:
How to Engage Readers and Attract More Patients for Your Dental Practice
––––––––
Publication Details
Written by Alex Wong
www.alexwongcopywriting.com
© Copyright 2018 by Alex Wong - All rights reserved.
The following eBook is reproduced below with the goal of providing information that is as accurate and reliable as possible. Regardless, purchasing this book can be seen as consent to the fact that both the publisher and the author of this book are in no way experts on the topics discussed within and that any recommendations or suggestions that are made herein are for entertainment purposes only. Professionals should be consulted as needed prior to undertaking any of the action endorsed herein.
This declaration is deemed fair and valid by both the American Bar Association and the Committee of Publishers Association and is legally binding throughout the United States.
Furthermore, the transmission, duplication or reproduction of any of the following work including specific information will be considered an illegal act irrespective of if it is done electronically or in print. This extends to creating a secondary or tertiary copy of the work or a recorded copy and is only allowed with express written consent from the Publisher. All additional rights reserved.
The information in the following pages is broadly considered to be a truthful and accurate account of facts and as such any inattention, use or misuse of the information in question by the reader will render any resulting actions solely under their purview. There are no scenarios in which the publisher or the original author of this work can be in any fashion deemed liable for any hardship or damages that may befall them after undertaking information described herein.
Additionally, the information in the following pages is intended only for informational purposes and should thus be thought of as universal. As befitting its nature, it is presented without assurance regarding its prolonged validity or interim quality. Trademarks that are mentioned are done without written consent and can in no way be considered an endorsement from the trademark holder.
Contents
Contents
Book 1 - Dental Copywriting Hacks: A Complete Blueprint To Marketing And Growing Your Online Dental Practice
Your Free Gift
Introduction
Chapter 1: Who Is Your Target Market?
Learning about your target market
Creating your prospect avatar
Your action plan:
Chapter 2: How To Position Yourself In The Marketplace
Here are a few easy ways you can position your practice:
Your action plan:
Chapter 3: How To Developing Your Unique Selling Proposition
Writing a great headline
11 headline templates to hook your readers
How to (achieve desired results)
(Achieve a desired result) in (time frame)
Proven: The Most Effective Way to (Achieve Desired Results)
The Secret to (Achieve Desired Results)
Get Rid of (Persistent Problem) Once and for All
Do You Suffer from (Problem)?
Introducing...
New (method/product/service) to (achieve result/solve problem)
We promise...
Who Else Wants...
Use a patient testimonial
Writing an effective subheadline
Creating irresistible bullet points
Your action plan:
Chapter 4: How To Create Irresistible Website Copy
How To Create An Awesome Homepage
Turning passive visitors into paying customers
How to grab your visitor’s attention from the get go
How To Write An Effective About Us page
Work in your USP and positioning
Include stories about yourself and practice
Include a call to action
What I like:
What can be improved:
How To Write High-Converting Service Pages
Optimizing your page titles
Keyword research
Adding Testimonials
How to Create Your Contact Page
How To Write An Informative FAQs Page
Organizing your FAQs list
Address any objections
Link to other pages on your site
Your Action Plan:
Chapter 5: Six Easy Ways To Supercharge Your Web Copy
Hack #1: Be specific
Hack #2: Demonstrate your expertise
Hack #3: Make your copy easy to read
Hack #4: Engage with descriptive words
Hack #5: Watch out for typos, grammar mistakes, and awkward phrases
Hack #6: Avoid duplicate content
Final Thoughts
Book 2 - Blogging Hacks For Dentistry: How To Engage Readers And Attract More Patients For Your Dental Practice
Your Free Gift
Introduction: How Blogging Can Grow Your Dental Business
How to get the most from this book
Chapter 1: The Importance Of Knowing Your Audience
How to think like your readers
Interview yourself:
Creating your prospect avatar
Your action plan:
Chapter 2: How To Find Your Blog’s Purpose
The art of effective positioning
Your action plan:
Chapter 3: How To Develop Your Unique Writing Style
How develop your writing style:
Here are some tips to help find your voice and writing style:
Your action plan:
Chapter 4: How To Generate Endless Ideas For Your Blog
Refer back to your ideal reader’s profile
Check out what’s popular
Read more
Take notes
Check out Google autosuggestions
Check out Quora
See what other bloggers are doing
Repackage existing content
Share your personal stories and experiences
Your action plan:
Chapter 5: How To Outline Your Blog Posts
1. Choose the topic and working title
2. Determine the main points
3. Group your ideas into sections
4. Add more details to your outline
5. Continue to edit, finesse, and add examples
6. Write your post
Your action plan:
Chapter 6: The Secret To Writing Attention-Grabbing Headlines
The five essential elements of a great headline:
1. Grabs Attention
2. Generates Curiosity
3. Promises a Benefit
4. Is Specific
5. Creates Urgency
Add sensory words
How to become a master headline writer
14 Headline template hacks
1. How to (Achieve Desired Results)
2 - How to (Achieve Desired Results) in ___ minutes.
3. How to (Achieve Desired Results) Without/Even if (Objection)
4. (Number) Ways/ Tips to (Achieve Desired Results)
5. Proven: The Most Effective Way to (Achieve Desired Results)
6. The Secret to (Achieve Desired Results)
7. (Number) Little-Known Ways to (Achieve Desired Results)
8. Warning: (Topic)
9. (Number) Warning Signs That (Something is Bad/Bad will Happen)
10. Do You Make These (Number) (Topic) Mistakes?
11. The Shocking Truth about (Something)
12. Get Rid of (Persistent Problem) Once and for All
13. Do You Suffer from (Problem)?
14. (Number) Hacks: How to (Achieve Desired Results)
Your action plan:
Chapter 7: How To Write An Engaging Introduction
Ask questions
How to create anticipation and get readers begging for more...
3 steps to writing a great introduction
1. Get your readers’ attention
2. Share your blog post’s purpose
3. Demonstrate how your post will help your readers
Your action plan:
Chapter 8: How To Create Compelling Useful Content
Add subheadings
Create intrigue
Be consistent
Deliver unique, engaging, valuable content
Use Similes
Using contractions
Offer tons of value
End strong
Include a strong call-to-action (CTA)
Your action plan:
Chapter 9: How To Edit And Format Your Blog Posts
Follow these tips when editing your blog post:
Formatting and images
Your action plan:
Chapter 10: How To Optimize Your Blog Posts
Keyword research
Meta Description
Page Title
Anchor Text
Linking to other pages
Alts tags for images
Keep your URLs clear
You action plan:
Final Thoughts
Review Request
About Alex Wong
Professional Dental Copywriting Services
Book 1 - Dental Copywriting Hacks: A Complete Blueprint To Marketing And Growing Your Online Dental Practice
Your Free Gift
As a big thank you for getting this book, you can download your FREE Worksheets here.
Introduction
As you probably know, having your own website is essential to growing your dental practice. In fact, in today’s internet age, it’s essential to have one for your business.
When people are researching about something (such as a dentist in their area), they will likely search online to see what's available. Besides asking their family and friends for references, Google is by far the most popular way to gain information.
Having a professional, optimized, and engaging website is crucial if you want to attract new patients to your practice. Therefore, it’s essential you optimize your dental website to maximize your discoverability.
After all, you can’t persuade potential patients to contact you if they can’t find your practice.
So, how do you go about optimizing your online dental practice? Well, besides having a great design, glowing testimonials, and providing a high-quality service, one of the best ways to optimize your website is with irresistible copy.
Effective copy