Cover Story: The NBA and Modern Basketball as Told through Its Most Iconic Magazine Covers
By Alex Wong and Russ Bengtson
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About this ebook
A nostalgic romp through modern NBA history as documented by basketball's most iconic and innovative magazine covers.
Every magazine cover is the result of a series of intentional decisions. Cover Story shares the behind-the-scenes stories of these deliberate choices, which led to the most iconic basketball-related magazine covers during a period from 1984 to 2003.
Through 100-plus interviews conducted with writers, editors, publishers, photographers, creative directors, and the players themselves, the book explores Michael Jordan's relationship with Sports Illustrated, Shaquille O'Neal and the hip-hop generation's impact on newsstands, the birth of SLAM and the inside stories of their most iconic covers, how the 1996 USA women's basketball team inspired a new era of women's sports magazines, the competition among publishers to put high school phenom LeBron James on the magazine cover first, and much more.
Offering an immersive look at some of the most impactful moments in a golden era for modern basketball, this engaging read will appeal to basketball fans, pop culture enthusiasts, and those who want to take a deep dive into understanding how the individual components of a classic magazine cover come together.
Features four full-color inserts showcasing a collection of notable magazine covers!
Alex Wong
"If you spend too much time thinking about a thing, you'll never get it done." - Bruce Lee Alex Wong is the head copywriter for an advertising media agency specializing in custom websites and online marketing. He's trained with some of the top copywriters and internet marketers around and has learned the best methods, tricks, and strategies to persuade customers. He loves bringing people's visions to life with the power of words. A few other interesting things you might find interesting: · He's the first person in his family to graduate from university (with a degree in psychology). · Before becoming a copywriter, he's worked as a waiter, customer service agent, telemarketer, animator, tutor, and English teacher. Surprisingly, all of these jobs have helped him to become a better copywriter. · If he could meet one anyone it would be Bruce Lee. You couldn't ask for a better role model. You can learn more about his services at http://alexwongcopywriting.com/
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