Setting Up Wholly Foreign Owned Enterprises in China
By Chris Devonshire-Ellis and Andy Scott
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Setting Up Wholly Foreign Owned Enterprises in China - Chris Devonshire-Ellis
Chris Devonshire-Ellis, Andy Scott and Sam Woollard (eds.)China BriefingThe Practical Application of China BusinessSetting Up Wholly Foreign Owned Enterprises in China10.1007/978-3-642-15540-6_1© Springer-Verlag Berlin Heidelberg 2010
Devising Your China Investment Strategy
Chris Devonshire-Ellis¹ , Andy Scott¹ and Sam Woollard¹
(1)
Dezan Shira & Associates, Asia Briefing Ltd., Unit 1618, 16/F, Miramar Tower, 132 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong, People’s Republic of China
Chris Devonshire-Ellis
Email: editor@asiabriefingmedia.com
Andy Scott
Email: editor@asiabriefingmedia.com
Sam Woollard (Corresponding author)
Email: editor@asiabriefingmedia.com
Abstract
A WFOE is a company wholly owned by foreign investors. The liability of the shareholders is limited to the assets they brought to the business. It is equally important to choose the right structure for the WFOE itself, for operational business reasons.
1 Pre-investment Considerations
If you are contemplating setting up a business in China, you will need to consider what structure to use. But before deciding on the structure, you need to be sure of your strategy—strategy must lead structure. You must first consider why you want to make an investment in China, and find out just what you should be doing, before determining just how to do it.
Beware, especially, of the tendency to consider only a Joint Venture (JV) because it sounds warm and friendly—there are some situations when this is the right way to go, but increasingly, many foreign investors want to go it alone.
In this initial chapter, then, we will look at how you can decide what structure to choose; explain the structures that are available; introduce the core topic of this book, the Wholly Foreign-Owned Enterprise (WFOE); and lay out the key issues you will need to consider when you come to set up the business. In subsequent chapters we will discuss these issues and the establishment process in much more detail.
Why Do You Want to Come to China?
The five most common motivations for a new, or increased, China investment, identified by a contributor in one of our regional guidebooks, are:
customer pull—key customer(s) want you to put more resources into China to better serve their needs, and you may need to do so in order to retain their business
attractive market—there is an identified, incremental market opportunity for your products/services in China
competitive threat—global competitors have a position here which could give them an advantage in cost or proximity to your customer base, and/or local Chinese competitors are starting to penetrate your home market
operational efficiencies/cost savings—moving to China will improve your manufacturing and/or supply chain costs due to proximity to customers/suppliers, lower labour rates, etc.
stakeholder push—there is tangible pressure from your company ownership (board, CEO, stockholders/Wall Street) to become active in China.
There may be several motivations in play of course, but almost every China investment boils down to one or more of these. Understanding which applies in your case will help you decide what the correct structure should be.
Equally, when choosing an appropriate investment vehicle, many factors must be considered, as these will lead to different legal and tax considerations. You will need to address questions such as:
do you require an entity in mainland China or is a Hong Kong incorporation sufficient to reach your aims?
do you need to invoice locally for services or products?
are you getting a feel for the market or have you decided to commit to a larger scale operation?
are you planning to set up a production-oriented entity (both for goods or services) or do you need only a representation in the country to carry out market research or liaison activities?
will you be involved in trading, manufacturing, services or a combination of these?
is the sector you are investing in fully open to foreign participation or do you still require a local partner?
would you need to conduct the business alone, or would you require a Chinese company chipping in with assets or distribution networks?
could the foreign enterprise itself carry out the business directly or through the medium of a separate, sometimes unrelated, entity in China?
where should you be?—you will need to consider issues such as proximity to any China suppliers and raw materials; proximity to any Chinese customers; proximity to ports and other related infrastructure; costs of land and staff; and available incentives.
2 Options Concerning Foreign Investment Vehicles
There are several forms of enterprises from which you can choose. These include representative offices (RO), WFOE, foreign-invested commercial enterprises (FICE), and JVs. The table shows the main differing characteristics of these four structures.
For the purposes of this book, we will assume that you have considered these options and decided that a WFOE—or a FICE (please note that FICE can be either in the form of a WFOE or a JV, the set up procedures for which are evidently different. FICE in this book refers to FICE in the form of a WFOE), which is a specialised kind of FIE—is your best bet. For more on ROs and JVs, see the other relevant books in this series.
What is a WFOE and Why Should You Choose It?
The Chinese government’s initial aim in creating this form of company in 1986 was to encourage export-oriented manufacturing activities and to introduce advanced technology. They have steadily increased the scope of business allowed to such companies, and after joining the WTO, WFOEs were allowed in consulting and management services, software, development and trading. Further sectors will be progressively opened up in due course.
Their popularity has been steadily increasing. By 2009, WFOEs accounted for 76.3 percent of total international investment, and 77.4 percent for the first half of 2010, compared to 27% in 1995.
A WFOE is a company wholly owned by foreign investors. Note that in general international terminology, if there are several parties jointly investing in a company, this is commonly defined as a JV. However, according to Chinese law, when foreign parties are jointly investing in China, without any local partner, the company will always be regarded as a WFOE.
In legal terms, WFOEs are limited liability companies. The liability of the shareholders is limited to the assets they brought to the business.
Customisation of Your WFOE—Every WFOE is not the Same
It is worth noting that recently a cookie-cutter
approach to structuring such entities has become increasingly prevalent. However, in the rush to get into the China market, many consultants, investors and other so-called experts
have been advising, or have been advised, in a poor and simplistic manner. Equally, international businessmen have still shown themselves to be occasionally rather naïve when it comes to dealing with business operations in China.
Rule #1—do not throw the rulebook away. Whatever made you have a successful business overseas, do not abandon it just because this is China. Be diligent, and be smart
Rule #2—setting up a business in China requires China tax and China legal knowledge. Not one or the other, but both. You need to have professional advice in both these disciplines to get the most out of your business—before you start to invest
Rule #3—cheap advice is dangerous. Everyone is an expert on China these days. Cheap advice is just that—cheap. Do your research. Professional firms are there for a reason—depth of knowledge and understanding of China business and operational quirks and idiosyncrasies. Investing in China requires a great deal of attention to detail. Your WFOE needs customising to get the most out of it.
What to Think About When Creating Your WFOE
Again, remember, strategy must lead structure. It is important to choose to create a WFOE for the right reasons, as we discussed earlier. But it is equally important to choose the right structure for the WFOE itself, too, for operational business reasons, not because the legal rules might imply a particular direction.
We will go through these