Reinventing Live: The Always-On Future of Events
By Denzil Rankine and Marco Giberti
()
About this ebook
Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate – business, connections, education and advocacy.
Events are all about building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. So much so, that digital platforms with already highly engaged communities are adding events as a seamless extension of their services. With more competition, it is imperative organizers help change the mind-set of their organizations. Are they in the business of events or value-adding community catalysts?
The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.
Related to Reinventing Live
Related ebooks
Reinventing Live: The Always-On Future of Events Rating: 0 out of 5 stars0 ratingsC-Scape: Conquer the Forces Changing Business Today Rating: 3 out of 5 stars3/5The Industrial (Marketing) Revolution: How Technology Changes Everything for the Industrial Marketer Rating: 0 out of 5 stars0 ratingsHow To Become A Digital Marketing Hero Rating: 0 out of 5 stars0 ratingsLean Entrepreneurship: Innovation in the Modern Enterprise Rating: 0 out of 5 stars0 ratingsConverge: Transforming Business at the Intersection of Marketing and Technology Rating: 2 out of 5 stars2/5Digital Business Plan: How to Start a Digital Business Rating: 0 out of 5 stars0 ratingsUnderstanding Digital Marketing: Strategies for online success Rating: 0 out of 5 stars0 ratingsContent Marketing for Technical and Manufacturing Companies Rating: 1 out of 5 stars1/5Digital Life Rating: 0 out of 5 stars0 ratingsPractical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud Rating: 0 out of 5 stars0 ratingsThe Fifth Phase: An insight-driven approach to business transformation Rating: 0 out of 5 stars0 ratingsHyperscale and Microcare: The Digital Business Cookbook Rating: 0 out of 5 stars0 ratingsFrictionless: Why the Future of Everything Will Be Fast, Fluid, and Made Just for You Rating: 0 out of 5 stars0 ratingsStrategy and Innovation for a Changing World: Part 1: Sustainability Through Value Creation Rating: 0 out of 5 stars0 ratingsInbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles Rating: 0 out of 5 stars0 ratingsOnline Business Mastery: From Idea to Profitable Enterprise In Online Business Rating: 0 out of 5 stars0 ratingsDigital Marketing: Global Strategies from the World's Leading Experts Rating: 0 out of 5 stars0 ratingsDigital Business Plan: How to Start a Digital Business Rating: 0 out of 5 stars0 ratingsHow Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In Rating: 4 out of 5 stars4/5Digital Business Plan: How to Start a Business Plan Rating: 0 out of 5 stars0 ratingsSocial Media Marketing for Small Businesses: How to Get New Customers, Make More Money, and Stand Out from the Crowd Rating: 0 out of 5 stars0 ratingsChasing Digital: A Playbook for the New Economy Rating: 0 out of 5 stars0 ratingsHow to Reap The Benefits of Digital Marketing Today Rating: 0 out of 5 stars0 ratingsThe Virtual Ticket: How to Host Private Live Streams & Virtual Events Rating: 0 out of 5 stars0 ratingsCrash Course Digital Publishing Rating: 0 out of 5 stars0 ratingsDigital Disruption and Transformation: Lessons from History Rating: 0 out of 5 stars0 ratingsTargeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers Rating: 3 out of 5 stars3/5Small Data, Big Disruptions: How to Spot Signals of Change and Manage Uncertainty Rating: 0 out of 5 stars0 ratings
Marketing For You
The Millionaire Next Door Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsBuilt to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Summary of Derral Eves's The YouTube Formula Rating: 5 out of 5 stars5/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5
Reviews for Reinventing Live
0 ratings0 reviews