NICK VILE ADSHEL
Jonathan Cotton: Why do you think Adshel stood out among the finalists at the Beacons?
Nick Vile: We were obviously pretty chuffed to win Media Business of the Year and receive that recognition from a group of our peers, and it is a great reward for the hard work that the team have been putting in over the last few years.
The entry itself was explicit in what was required – a sound strategy and demonstrable evidence that strategy leads to results. Our entry focused on 2016 being the escalation year of a strategic plan, which is underpinned by our company purpose, ‘creating smarter connections for communities’.
Smarter connections? Smarter in what way?
That’s smarter connections through technology, smarter connections for advertisers with their consumer communities, smarter connections with our client communities and smarter connections for communities themselves via our network of street furniture infrastructure.
