Ready. Fire. Aim? The Distribution Devolution
Getting new products to buyers is now an entrepreneur’s toughest challenge
by Thomas Goetz
Aug 01, 2017
2 minutes
THE DIGITAL AGE HAS MADE so much about entrepreneur ship easier. There are services to take care of everything, including human resources (Zenefits), office space (WeWork), manufacturing (Alibaba), and fundraising (Indiegogo). If you have a whim and a wallet, it’s possible to assemble whatever you need in a company without actually doing any legwork. This transformation is well documented; virtual companies have exploded
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