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    Building Digital Culture: A Practical Guide to Successful Digital Transformation
    Building Digital Culture: A Practical Guide to Successful Digital Transformation
    Building Digital Culture: A Practical Guide to Successful Digital Transformation
    Audiobook8 hours

    Building Digital Culture: A Practical Guide to Successful Digital Transformation

    Written by Daniel Rowles and Thomas Brown

    Narrated by Tom Parks

    4.5/5

    ()

    About this audiobook

    WINNER: 2018 Chartered Management Institute Management Book of the Year - Management Futures Category

    Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

    Building Digital Culture doesn't address whether or not you should advertise on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.

    Daniel Rowles and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that tolerates or acts digital, to one that truly is digital.

    Building Digital Culture is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, Barclays, The Metropolitan Police, RSA Insurance and many more.

    LanguageEnglish
    PublisherBrilliance Audio
    Release dateMay 21, 2019
    ISBN9781721387755
    Building Digital Culture: A Practical Guide to Successful Digital Transformation
    Author

    Daniel Rowles

    Daniel Rowles has worked on client and agency sides of digital marketing for almost 20 years. He is a Course Director for the Chartered Institute of Marketing (CIM), lecturer at Imperial College London, CEO of TargetInteret.com and lead judge for the CIM Marketing Excellence Awards. He is also the host of the Digital Marketing Podcast, an iTunes top 10 business podcast.

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    • 5/5
      Excellent book, very well written.. I can speak from my experience that the coverage is great and provides good practical insights into digital transformation culture aspects