Summary of Ryan Holiday's Trust Me, I'm Lying

By IRB Media

Get the Summary of Ryan Holiday's Trust Me, I'm Lying in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.

Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.

• Language: English
• Publisher: IRB Media
• Release date: Dec 8, 2021
• ISBN: 9781669343073

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Ryan Holiday's Trust Me Im Lying

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 1

#1

The media system is completely controlled by marketers, and no one does anything about it.

#2

With no budget, no film, and fake outrage over the internet, the author succeeded in getting the film pulled from theaters.

#3

The author was a director of marketing for American Apparel, a clothing company known for its provocative imagery and unconventional business practices. But the author orchestrated these deceptions for other high-profile clients as well.

#4

The author began to connect the dots and see patterns in history. He realized that he was the fool who was feeding the monster, and not in control of it. He began to notice phrases like known rapist following gossip about his clients.

#5

The author was a lawyer that worked on media scandals, he was the one that leaked the e-mails that were stolen from his inbox to the media in 2008, he did this because he thought it was too interesting not to pass on. But in reality, he was just feeding the crocodile.

#6

This book exposes the methods used to manipulate bloggers and reporters at the highest levels, and how these can be used against us.

Insights from Chapter 2

#1

Tim Pawlenty, the governor of Minnesota, was an obscure presidential candidate in 2011. Pawlenty had no campaign, but he did have a Politico reporter following him around with a camera and laptop. The Times covered this, despite having a reporter in Baghdad.

#2

The fourth lever is blogs, which are essentially online magazines that are updated frequently. Bloggers write for blogs, which are then picked up and distributed by major