The Atlantic

Curse of the Cult of the Founder

Brilliant, brash founders such as WeWork’s Adam Neumann may waste investors’ money, flout regulations, and put workers at risk.
Source: Mark Lennihan / AP

Some things to know about Adam Neumann, the founder of WeWork: He once in a private plane while crossing an international border. He from the WeWork corporate offices, then said the company would not reimburse employees for meals containing meat, then was seen eating meat himself. He once somberly a recent round of layoffs at a staff gathering, which then became a tequila-infused dance party. Now, with WeWork’s initial public offering postponed and its valuation faltering, he is out of a job. Neumann is as chief executive officer of the unicorn, which subleases commercial real

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic4 min read
Hayao Miyazaki’s Anti-war Fantasia
Once, in a windowless conference room, I got into an argument with a minor Japanese-government official about Hayao Miyazaki. This was in 2017, three years after the director had announced his latest retirement from filmmaking. His final project was
The Atlantic8 min readAmerican Government
The Most Consequential Recent First Lady
This article was featured in the One Story to Read Today newsletter. Sign up for it here. The most consequential first lady of modern times was Melania Trump. I know, I know. We are supposed to believe it was Hillary Clinton, with her unbaked cookies
The Atlantic4 min read
KitchenAid Did It Right 87 Years Ago
My KitchenAid stand mixer is older than I am. My dad bought the white-enameled machine 35 years ago, during a brief first marriage. The bits of batter crusted into its cracks could be from the pasta I made yesterday or from the bread he made then. I

Related Books & Audiobooks