We're gonna kick off the week with a very, very cool guest, Ryan Holiday. He's a thought provoking media strategist and bestselling author of three books, most recently, "The Obstacle is The Way: The timeless art of turning trials into triumphs." He has been responsible for a number of manipulative stunts and media controversies, and he's been accused of actually being a media manipulator which he writes about in his first book, "Trust Me, I'm lying." And he's only in his late 20's. After dropping out from the University of California at 19 to apprentice under Robert Greene, author of "The 48 Laws of Power", he went on to advise many bestselling authors and multiplatinum musicians, including 50 Cent and Tim Ferris.