Nobody Knows What’s Happening Online Anymore
You are currently logged on to the largest version of the internet that has ever existed. By clicking and scrolling, you’re one of the 5 billion–plus people contributing to an unfathomable array of networked information—quintillions of bytes produced each day.
The sprawl has become disorienting. Some of my peers in the media have written about how the internet has started to feel “placeless” and more ephemeral, even like it is “evaporating.” Perhaps this is because, as my colleague Ian Bogost has argued, “the age of social media is ending,” and there is no clear replacement. Or maybe artificial intelligence is flooding the internet with synthetic information and killing the old web. Behind these theories is the same general perception: Understanding what is actually happening online has become harder than ever.
The internet destroyed any idea of a monoculture long ago, but new complications cloud the online ecosystem today: TikTok’s opaque “For You” recommendation system, the ascension of paywalls that limit access to websites such as. The broad effect is an online experience that feels unique to every individual, depending on their ideologies and browsing habits. The very idea of popularity is up for debate: More than before, it feels like we’re holding a fun-house mirror up to the internet and struggling to make sense of the distorted picture.
