The Atlantic

The Limits of Extremely Online Organizing

The remarkable #FuckFuckJerry has been as successful as a spontaneous campaign can be.
Source: REUTERS/Charles Platiau

The setup to this story can be contained in a few sentences that would have made no sense a decade ago, but now make perfect sense:

There is an Instagram account called @fuckjerry, which grew by taking jokes and created by other people and posting them, eventually growing an audience hungry for ever more jokes. The account spawned a media company, Jerry Media, and desperate ad executives from the world’s biggest companies , on the premise that that’s where they’ll reach young people who don’t have their eyeballs in the places they used to.

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