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    Why We Resist: The Surprising Truths about Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents
    Why We Resist: The Surprising Truths about Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents
    Why We Resist: The Surprising Truths about Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents
    Ebook209 pages1 hour

    Why We Resist: The Surprising Truths about Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents

    By Kathleen Starr and Leigh Householder

    ()

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    About this ebook

    We all set healthcare intentions for ourselves. We want to do better. We want to feel better. What holds us back from succeeding? Behavioral science has uncovered a number of fundamental underlying human truths that reveal why people reject healthcare change. 

    In this book, we teamed up a behavioral scientist and a healthcare communic

    LanguageEnglish
    PublisherSyneos Health
    Release dateOct 25, 2019
    ISBN9781087815411
    Why We Resist: The Surprising Truths about Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents
    Author

    Kathleen Starr

    Kathleen R. Starr, Ph.D. Kathleen is one of the great teachers of our industry. She has been a professor, a clinician, a business leader, and now a leading voice for how behavioral science can fuel more powerful, effective healthcare communications and education. Kathleen has developed behavioral interventions with some of the leading brands in healthcare and is working to innovate omnichannel communication programs leveraging behavioral segmentation. She's learned about people 1:1 as a practicing psychologist and now scales that knowledge through research and ethnography programs that seek to understand the everyday challenges, barriers, and joys of life and health.

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      Book preview

      Why We Resist - Kathleen Starr

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