The European Business Review

UNDERSTANDING PEOPLE: APPLYING BEHAVIOURAL SCIENCE TO BUSINESS

Good day, Dr. Mullett! Thank you for taking time out of your busy schedule to speak with us today. Are you enjoying the year so far?

“Yes, thank you, it's been an exciting time. With COVID restrictions lifting, we have been able to get back to fully in-person teaching across all of our courses and resume work in our behavioural research labs at full capacity”.

When did your interest in behavioural science start and how natural was your integration into the field?

Mullett explains how he's been interested in predicting and understanding behaviour for a long time as he was doing his undergraduate in psychology and cognitive neuroscience. However, the courses he took focused much more on what he calls ‘normal behaviour’ than ‘abnormal behaviour’.

A module in economic psychology changed his perspective: “It stood out to me, as it explored how everyone acts in irrational but predictable ways. Economic psychology contains endless examples and ideas of people making decisions that make no economic or financial sense when considered objectively, yet feel so intuitively right. Being forced to confront the fact that I

You’re reading a preview, subscribe to read more.

More from The European Business Review

The European Business Review11 min readIntelligence (AI) & Semantics
Generative AI Update For 2024
GenAI has taken a leading role in supporting and enhancing activities, drawing on cognitive functions in many facets of our society. Unlike the robotic revolution that impacted mostly blue-collar workers in the manufacturing and assembly industries o
The European Business Review6 min readSecurity
A Practical Guide To Kick-starting Your Cyber Supply Chain Risk Programme
The SolarWinds breach serves as a compelling case study, revealing the widespread consequences of vulnerabilities within supply chains. Drawing parallels with incidents in Switzerland, where the financial sector remains a prime target, this article a
The European Business Review7 min read
A WINNING DEAL: How Biculturals Can Supercharge Your International Business Negotiations
International business negotiations can be immensely challenging, but your efforts don’t have to be lost in translation. You can effectively unlock the many hidden powers of the biculturals on your team to navigate the choppy cross-cultural waters an

Related Books & Audiobooks