Beginner's Guide to Online Video Marketing

By Jim Stephens

If you're new to internet marketing videos, you're probably pleased to see how effective this method is for growing email lists and sales. What several newcomers are unaware of is the possibility to actually boost the effectiveness of such videos. Let's have a look at how you may increase the effectiveness of your marketing films.
 
1. Begin by establishing a campaign. If you want your videos to be seen, you must look beyond the conventional videos that everyone creates and shares. After all, if your video appears exactly like everyone else's, it will blend in and go unnoticed. If you want to expand your reach and increase your exposure, you must create a series of content-rich videos that you will routinely publish. This will create an incredible amount of synergy around the stuff you've created. Additionally, it will allow you to strengthen your brand identification with each video you release.
 
2. Always include a call to action. Utilize every chance to prompt your viewers to action, but it is especially critical to include a call to action towards the conclusion of your marketing video. Invite them to visit a website, join up for your email, visit your blog, leave a comment on a video, or complete a survey, among other things. Whatever you desire from your readers, you must inquire.
 

• Language: English
• Publisher: RWG Publishing
• Release date: Jan 13, 2022
• ISBN: 9791220886369

Book preview

Reasons to Use Online Video Marketing

If you're just getting started with online video marketing, this is an extremely prudent business move.

If you're still not convinced that this is the proper move, consider the following five reasons why you should use online video marketing and what you stand to gain by doing so.

#1 Your clients are viewing videos.

Did you realize that YouTube receives over 4 billion views daily? It is the second largest search engine, behind only Google. 55% of individuals view at least one video every day, and 78% watch at least one video per week. That information alone should be enough to motivate you to watch the video and reap the advantages.

#2 Your Competition Is Already Taking Advantage of Online Video Marketing

Did you know that 81% of top marketing executives use online video marketing?

This is an increase of 11% from just two years earlier. Do not pass up this opportunity.

#3 The Video is Easily Searchable

When it comes to Google searches, videos account for 70% of the top 100 results. Consumers are on the lookout for information about products and services and are prepared to purchase when they locate what they're looking for. YouTube is the second largest search engine, which means that videos will rank well and you will have the best possibility with online video marketing.

#4 Educational, Entertaining, and Inspiring Videos

More than 60% of buyers spend at least two minutes viewing a video on a product they are considering purchasing. Video is a wonderful medium for marketing since it appeals to the senses. Viewers may become enraged, cry, laugh, or learn. Due to the visual component, viewers are significantly less likely to abandon a video than they are an article.

#5 Your Visitor Is Only a Click Away From Making a Purchase

More than 34% of buyers looking to acquire apparel will make a purchase after viewing an internet marketing video, compared to only 16% after viewing a television advertisement. When you watch a television commercial, you are unable to purchase immediately. You must visit a store, log on to the website on your computer, or telephone. When an online marketing video is created properly, the visitor can immediately make a purchase, which is quite strong and explains the high conversion