Branding Your X Factor: How the Secret to Your Success Is Already Right in Front of Your ... Tits!

By Rúna Magnús, Dr Andrea Pennington and Bjarney Ludviksdottir

A motivational and inspirational book that brings personal branding to a whole new level.

In this book the author, Runa Magnus, a.k.a. Runa Magnusdottir shares how the economic crash in 2008 changed everything for her native country Iceland forced her to discover her uniqueness, her X-factor as she calls it, her brand.

Now years later, Runa is teaching her 5 Step Personal Branding Success Strategy to support fast-forward thinking, heart-centred thought leaders and change-makers to build their own authentic personal brand, become more of whom they were born to be, less socially conditioned by their genders, race, religion or background. 

• Language: English
• Publisher: Publishdrive
• Release date: Dec 5, 2021
• ISBN: 9781310009785

Book preview

BRANDING YOUR X-FACTOR

HOW THE SECRET TO YOUR SUCCESS IS ALREADY RIGHT IN FRONT OF YOUR… NOSE, EYES, FACE, FOREHEAD …TITS

By Runa Magnus (aka Rúna Magnúsdóttir)

THIRD EDITION 2021

Copywrite ©2014 Rúna Magnúsdóttir

Published by: Interconnect - Iceland

Editor: Livingston Marmon

Helping hand: Jennifer Manson

Cover Design: Bjarney Lúðvíksdóttir

All rights reserved. No part of this book may be reproduced by any mechanical, photographic, or electronic process, or in the form of a phonographic recording; nor may it be stored in a retrieval system transmitted, or otherwise be copied for public or private use - other than for fair use as brief quotations embodied in articles and reviews - without prior written permission of the publisher.

HARDCOVER: ISBN-13:978-1502346230

Praise for

Branding Your X-Factor

Simple yet profoundly powerful book that will transform the way you see yourself, your brand

Peter Sterlacci, Japan's personal branding Pioneer. Founder at BeYB - Believe. Become. Be Your Brand

WARNING! 

This book is priceless! Once you start reading, you feel urged to start. Once you take action, your business will soar. 

Monique Blokzyl, Founder of the Business Launch Portal

Runa has taken the essential pieces of creating an enticing brand and broken it down into tasty tidbits of information that will most definitely add the WOW to your marketing efforts. This is a must read for the movers and shakers of the world – it will give you exactly what you need to shine. 

Wendy Watkins The Global Flourishing Strategist - Author of The Joy Factor Recipe Book – A Common Sense Approach to a Delicious Life.

Runa brilliantly shows how you can use your natural skills, talent, story to build the brand you want your legacy to be

Leslie Grossman, Vistage CEO Chair and author, LINK OUT (Wiley)

Could not stop reading! Runa shows in her own authentic way, how you can make a true difference in the world, by branding your uniqueness

Kitty Waters, British Founder to ATL Europe, Creator of Abundant Living No Regrets

What Branding Your X-Factor did for me, and can do for you, is show you how you, as a person, need to look inside and find your building blocks for your brand. In this book Runa shows you how to figure out your strengths and how you can use them to build your own personal brand, that will cut through the clutter, build relationships and at the same time help you enjoy your life much more by stepping into who you are and owning it.

Thoranna Jonsdottir, The Icelandic Marketing Strategy Nerd for Entrepreneurs, Thoranna.is

Admirable Icelandic spirit: I am so touched after reading Iceland’s successful revival by rebranding herself inside out. Through Runa’s vivid storytelling, you will be inspired and empowered to take action to brand yourself. A great book that will enable you to introspect and ponder on your personal brand!

Hank Chin, Co-Founder, Icebreaking Pro_Image Build (IPIB) & Asia Pacific Coaching Alliance Bestselling author, how to LinkedIn your overseas job (Chinese)

Read this book, it's not just a true delight to read, it's a true inspiration as Runa shows in her own unique way, how every one of us can discover our own X-factor and make it work for us to build the brand we want to be known for 

Thordis Loa Thorhallsdottir, the Chairman of Board NASKAR Investments,  president of FKA the Icelandic Association of Women in Business. 

Runa stands head and shoulders above the crowd as she beautifully (and very funnily) bridges the gap between real people and the branding world, pure genius!

Nick Haines, Founder of the Five Institute and the creator of The Vitality Test

FOREWORD

Are you a small business owner such as a speaker, coach or consultant? Have you been trying to build a business that's both profitable and purposeful? Are you trying to cut through the clutter in the marketplace but not exactly succeeding?

Well, this book, Branding Your X-Factor, by Runa Magnus, will change that for you.

With her step-by-step process and inspiring story-telling, you will be not only guided through the process of finding your own authentic X-Factor, your brand, you will also be inspired and motivated to take the valuable action that will lead you to your ultimate dream. By following the advice in this book you will be able to share with the world – and certainly your ideal clients – what makes you special and valuable.

I wholeheartedly agree with Runa when she says in this book: The World is Screaming for Authenticity and Transparency. This is the perfect time for any business owner who wants his or her business to be seen as a powerful authentic brand to take conscious steps to define your identity. I believe now is time for you to Brand Who You Really Are.

Branding Your X-Factor provides the simplest, clearest way to discover your own unique value in this world, your true gift, or YOUR X-Factor as Runa calls it. Your X-Factor is that 'thing' that only you've got. So we are talking about bringing forth the best of you. No fakery, no marketing hype. Just you at your best. Then the book lays out for you the practical steps you'll take next to communicate and promote your personal brand with confidence and clarity.

Runa’s authentic personal brand shines so vividly through this book, her unique sense of humour and tone of voice made me feel like I was sitting right beside her! This is just the inspiration you need when identifying and clarifying your brand. You will see first-hand how the 'Awesomesauce' of you can permeate everything you do.

Have fun discovering who you truly are!

Dr Andrea Pennington

Co-author of Heart to Heart: The Path to Wellness and creator of Brand Who You REALLY Are: Hollywood's Media Success System. www.AndreaPennington.com

Contents

Chapter 1.

There is Adventure in Branding Your X-Factor

11

Chapter 2.

The Jumping Off Point: Your Brand and Your X-Factor

26

Chapter 3.

The X-Factor Within; Your Passions, Your Market, and Your Story

37

Chapter 4.

Listen Up to What Others Say About You

51

Chapter 5.

The 5 C’s: Secret Sauce Ingredients to Cooking Up Your X-Factor

65

Chapter 6.

Designing Your Action Plan That Works

81

Chapter 7.

Step Up to the Plate and Communicate Your Unique Value

88

Chapter 8.

Promoting Your X-Factor on the Right Platforms

96

Chapter 9.

Tricks of the Trade: Taglines and More

108

Chapter 10.

Make Your Magic!

116

Chapter 1

There is Adventure in Branding Your X-Factor

"The purpose of life is to live it, to taste experience to