Elite Online Publishing Strategic Writing System: Write Your Book to Build Your Business
By Melanie Johnson and Jenn Foster
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About this ebook
Are you feeling the pain of struggling to effectively write a book that can truly build your business? Do you find yourself agitated by the challenges of crafting a strategic writing system that converts readers into loyal customers? Look no further! Our comprehensive book, "Strategic Writing System: How to Write Your Book to Bu
Melanie Johnson
Melanie Churella Johnson is a WSJ/USA Today bestselling author and 15x Amazon bestseller. She owned and operated a $100 million media company with TV stations in Houston and Dallas. She has been in front of and behind the camera, after she won the title of Miss Michigan and was first runner up to Miss America. She built and marketed the 25,000 sq ft. Houston Mansion and the Walloon Lake House. Melanie is currently the owner and founder of Elite Online Publishing that has made over 150 authors #1 bestsellers and Charity Auction Consignments which has raised almost $600,000 for nonprofits. Melanie is a co-host of Elite Expert Insider Podcast and was a TEDx speaker in 2016. Melanie graduated from Michigan State University with a degree in communications and was the first girl to receive a varsity letter in a boys sport in the state of Michigan.
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Elite Online Publishing Strategic Writing System - Melanie Johnson
INTRODUCTION
Why Write a Book
There are two main reasons people want to write a book. One is for Profit and the other is for a purpose or passion. For those who write books for profit, their main goal is to earn a living or create a new income stream from their writing. On the other hand, those who write for a purpose or passion are driven by a desire to share their knowledge, experiences, or perspectives with others and make a positive impact in the world. Your reasons for writing a book could be a bit of both, Passion, and Profit. You may have said one or two of these phrases below.
Passion:
I want to share my message to the world.
I want to share my personal story.
I want to be creative and show others my creativity.
I want to write for fun and share the words that come from my heart, mind, and soul.
I want to help a charity and raise money for them.
I want to help a specific person and sharing my words will help them.
I want to leave a legacy.
I want to inspire and improve people's lives.
I want to know I left my imprint.
I want to have a sense of accomplishment.
I want to help someone by sharing my story.
Profit:
I want to get royalty checks and make money.
I want to build a client list to market my services and products to.
I want credibility to establish myself as an expert in my field to gain recognition and respect from my peers and audience.
I want to position myself in the marketplace.
I want to connect with or get in front of influencers and celebrities.
I want to speak on stages around the world to share my message, product, or service.
I want to become an expert and get consulting work for my expertise.
I want to be on TV, Radio, Podcasts, and get more media interviews.
I want to use my book as an advertising and marketing tool.
I want to increase revenue for my company ... for credibility, added value for customers.
I want to be like a celebrity and have people ask me for my autograph.
I want to generate more products or services for my company.
I want to become a coach and start a coaching company.
I want another income stream.
I want celebrities, influencers, and big companies to promote my book.
GET STARTED
Pick Your Passion
Writing a book about your passion can be a fantastic way to share your knowledge and experiences with others while also establishing yourself as an authority in your field. It can also be a great way to earn additional income and open up new opportunities for speaking engagements, media interviews, and collaborations with other like-minded individuals. Additionally, the act of writing a book can be an incredibly rewarding and cathartic experience, allowing you to reflect on your own journey and contribute your unique perspective to the world. Whether your passion is in a creative field or a more technical one, writing a book can be a powerful way to make a lasting impact on those around you.
What Do You Already Know? What is Your Superpower?
Writing a book about something you already know or one of your superpowers is a full-on game changer. Not only can you share your wealth of knowledge and expertise with the world, but you can also establish yourself as a thought leader in your field. Sharing your insights, experiences, and know-how can inspire others and help them overcome their own challenges—now that's powerful. Plus, writing a book about one of your superpowers can be a powerful tool of personal development. It'll help you reflect on your own incredible journey and build up that confidence in yourself. And let's not forget—it can lead to all kinds of new opportunities like speaking engagements or media appearances. So don't hold back. Start sharing your wisdom with the world today with the power of the written word.
Know Your Why
When it comes to writing a book, knowing your 'why' is everything. Your 'why' is the heart and soul of your book. It's what motivates you to put pen to paper, day in and day out. Knowing your 'why' will help you stay focused, stay on track, and bring your book to life. Your 'why' is what will inspire your readers, what will make them connect with your message, and what will keep them turning the pages. It's your reason for writing, your purpose, and your passion. So, dig deep, take the time to really uncover your 'why', and let it guide you as you create something truly meaningful.
Share Your Story
There's nothing more powerful than telling your own story. Your story is unique, it's authentic, and it's what sets you apart. It's what makes you, well, you. When you tell your story, you're sharing a piece of yourself with the world, and that takes courage. It's not always easy to share our vulnerabilities, our struggles, our triumphs. But when you do, you'll be amazed at the impact it can have on others. Your story can inspire others, give them hope,