Write: How to write a non-fiction book to raise your profile and grow your business

By Cathryn Mora

Do you want to write a book?

Do you feel overwhelmed and don't know where to start? Or have fears which are holding you back from putting yourself out there?

You're not alone.

Writing a book can be an exciting but scary goal - and at the same time, one which can raise your profile to expert s

• Language: English
• Publisher: Change Empire Books
• Release date: Dec 9, 2020
• ISBN: 9780645021769

Cathryn Mora

I Fly is a collection of 20 authors from around the world. Chapter 1 - Roslyn Donaldson And still I rise Chapter 2 - Mary Wong Breaking the silence Chapter 3 - Bonnie Jo Guidry I changed my mind: A story of overcoming OCD Chapter 4 - Peta Cashion Healing my inner child Chapter 5 - Marta Madeira-Mulungo Nothing can stop a soul with a mission Chapter 6 - Kenneth Nathan From rage to redemption Chapter 7 - Lisa Boorer Onward and upward Chapter 8 - Camilla Constance Awakening woman - from shame to freedom Chapter 9 - Annette Densham The monster in the room Chapter 10 - Ivan Brewer Un-broken Chapter 11 - Bisi Osundeko Why me, why not me? Chapter 12 - Charlene Kay Fouts Breaking the chains Chapter 13 - Gabrielle Conescu My catalyst for joy Chapter 14 - Charleen Siteine Me and the man behind the mask Chapter 15 - Brett D. Scott The best time to change is now Chapter 16 - Marsha Schults Healing autoimmune - naturally. Taking control of my health and debunking the 'no cure' myth Chapter 17 - Dr. Sherine Price On the wings of grace, the Universe and I Chapter 18 - Juliette Mullen Finding me again Chapter 19 - Jo Jacobs A journey to rise Chapter 20 - Taryn Claire I once had cancer for two weeks

Book preview

Copyright © 2020 by Cathryn Mora

All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.

First printing, 2020.

Printed on demand in Australia, United States and United Kingdom.

Edited and designed by Change Empire.

ISBN (ebook)

(print)

Published by Change Empire

www.changeempire.com

ABOUT THE AUTHOR

Cathryn Mora is a Book Coach and Publisher based in Brisbane. She helps coaches, speakers and aspiring thought leaders write and publish beautiful self-help books, business books and memoirs.

Her clients have appeared in multiple best seller lists, including the Wall Street Journal and USA Today. Authors have created or grown speaking careers, leveraging their book to double their speaking fee and gain up to five paid speaking gigs in one week.

Cathryn appears as a writing and publishing expert multiple times a month in business podcasts across the globe, and inspires thousands of aspiring authors in her writing community.

A quality book will raise your profile, and attract new opportunities including speaking, media, podcasts and new clients, because it ultimately positions you as a thought leader, and adds credibility and income to your business.

Using her no-BS, genuine and practical approach to book writing, Cathryn empowers you to tell your truth, grow your business, and make a greater impact on your industry and the world.

INTRODUCTION

Imagine the ecstatic look on your face when you rip open the brown cardboard box which has just arrived by courier. You dive into a sea of little polystyrene balls to locate the paperback with the shiny, colourful cover, the bold text, the beautiful imagery. Then, you flip it over to see your own face smiling back at you.

Your book.

The one you spent months writing, poring over every word. Sharing your knowledge and wisdom in the hope that one day, someone will read it and their life will be forever changed.

You did it. You actually did it. You talked about it for months, or even years, and then you made it happen.

It’s the greatest feeling you’ll ever have.

If you’ve been excited by the dream of becoming a published author, you’re right to be. Writing and publishing a quality book and seeing it in print is the best feeling in the world. It’s different from graduation or falling in love or getting married or parenthood: it’s something you achieve on your own (mostly). If you do it right, it’s hundreds of hours of sitting at a computer, typing, dreaming, creating, exposing yourself in the unique way that only print can achieve.

I’ve heard that 80% of people want to write a book. But only five percent of those people will start the book and only two percent of those people will finish it.

So why is it that so many people don’t actually finish their book, or even start it in the first place? Especially for a focused, ambitious, and normally productive business owner – how does this one project suddenly fall by the wayside? More importantly, how can you ensure that you don’t fall into these traps?

There are so many reasons people never complete their books, but of the hundreds of people I’ve spoken to, it most often boils down to not allocating time, not knowing where to start, or not having a clear purpose in their writing.

In the search for help in the daunting process of writing a book, many people start looking for answers online. The internet is a wonderful place where you can find a plethora of information on any topic you can imagine. And herein lays the issue: it’s simply overwhelming.

There are thousands of web results that come up for every search term, each giving you little bits of the puzzle. Each result entails countless hours of poring over the information, working out which steps will take you where you want to go. Each answer raises more questions, more links to click, more information to slog through instead of spending your time where it counts.

You want a quality book with your name on the cover. A book you can use to open doors of opportunity, one you can hold up to an audience as you speak about a topic you’re passionate about. A book which might get you noticed by media and even land you that big client, or even hundreds of clients.

I can help.

As a book coach, I work with all kinds of coaches, speakers, and entrepreneurs who want to be recognised as thought leaders. I cut through the noise and break it down to bite size chunks so that my clients know exactly what to do, and when. I walk my clients through every step of the process so that they can focus on the important part: committing their thoughts and ideas to paper. I offer instruction, advice, and support until that book is printed and they are opening a box full of shiny paperbacks with a silly grin on their face, saying, I wrote this!

So, you want to write a book too?

You want to belong to the 2% that actually don’t, and not the 80% that say they do, but never will?

I’ve written this book for you

Start by flipping over to the next page.

We’ve got this.

Cat x

CONTENTS

CHAPTER 1

What are you worried about?

There are many great reasons to write a book

What can a book do for you?

Grow your business

Using a book to increase your visibility

Is your book a passion or commercial project?

Things to consider

What holds people back from starting?

Common barriers to starting your book

Feeling like you don’t have enough time

Not feeling like you’re ready

Concern the market is oversaturated

Worry that your research will be refuted

Concern that you’re not a very good writer

Are you ready to get started?

CHAPTER 2

Before you start writing

Who will buy your book and why that’s important

How to pick a genre and book type

Start with research and an outline

Building your audience as you write

Mistakes people make and what to do instead

They just start writing

They plan long writing sessions

They wait for inspiration

They edit as they go

They research as they go

When do you research?

They worry what people will think

They let other people read it as they go

They don’t mention it until launch day

Dictating books

Rewarding yourself along the way

CHAPTER 3

Writing your book

How long does it take to write a book?

The purpose of your book

Form strong writing habits

Create your writing space

Writer’s block is inevitable

Fear and perfectionism

Get moving

Do something creative or mind-stimulating

Take a different approach to writing

What doesn’t work to cure writer’s block

Can journaling help with the writing process?

Other helpful tips

Get an accountability partner or buddy

CHAPTER 4

Style tips and best seller secrets

Building a best seller from day one

Launch team

Waiting list

Homework to help you get clear on your style

Common types of non-fiction books

Self-help

Memoir

Business