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    Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships: How to Use The Art of War to Build Lifelong Customer Relationships
    Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships: How to Use The Art of War to Build Lifelong Customer Relationships
    Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships: How to Use The Art of War to Build Lifelong Customer Relationships
    Ebook202 pages3 hours

    Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships: How to Use The Art of War to Build Lifelong Customer Relationships

    By Gerald A. Michaelson and Steven W. Michaelson

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    About this ebook

    Winning sales tactics from the greatest strategist of all time

    Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

    Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:

    • Get your strategy straight
    • Win without fighting
    • Have a unique selling proposition
    • Know your competitor
    • Aim for big wins
    • Learn from lost sales
    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateNov 10, 2003
    ISBN9780071818599
    Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships: How to Use The Art of War to Build Lifelong Customer Relationships
    Author

    Gerald A. Michaelson

    Gerald A. Michaelson lectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a management coach and delivered workshops on five continents.

    Read more from Gerald A. Michaelson

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