Brand It: Motivational Keys to Branding from a Practical Perspective

By Mark Farentino

Don’t let nothing get in your way or stop your pursuit nothing and no one this also includes you don’t be stopped by your doubt or your perspective or even your lack of focus keep going forward follow hard after your dreams.

• Language: English
• Publisher: AuthorHouse
• Release date: Sep 8, 2018
• ISBN: 9781546256632

Book preview

© 2018 Mark Farentino. All rights reserved.

No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.

Published by AuthorHouse 09/07/2018

ISBN: 978-1-5462-5664-9 (sc)

ISBN: 978-1-5462-5663-2 (e)

Any people depicted in stock imagery provided by Getty Images are models,

and such images are being used for illustrative purposes only.

Certain stock imagery © Getty Images.

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

Scripture taken from The Holy Bible, King James Version. Public Domain

For:

Sarah Thank You for inspiring Me to Dream

Alice Without you Love would not Exist

Frances Only Stars can give Birth to other Stars

Ann Twinkly little star I always Wonder where you are

Rose The entire Garden belongs to you Shine Darling

Giovanni When its Real it’s So Special

CONTENTS

Preface

Prologue

Chapter 1     The Dream

Chapter 2     Support System

Chapter 3     Patience In Pursuit

Chapter 4     Business Cards Vs. Social Media

Chapter 5     Your Brand Is Your Smile

Chapter 6     Stretch Your Capacity

Chapter 7     Invent Reinvent

Chapter 8     The Baby We Named Brand

Chapter 9     Logo Name Or Both

Chapter 10   Incentivize

Chapter 11   Should I Quit

Chapter 12   It Will Happen

Thank You Letter

Poem

A Special Thank You to Romany Malco for being willing to share your knowledge, your compassion, your mentorship, your friendship, & your gift.

Also, thank you to every mentor that has imparted wisdom into my life your leadership is honored, adored, respected, appreciated, & utilized. I am eternally grateful!

Strategy is Imperative to Obey upon Execution it’s the Light to Undo Entanglement & the Path Which Leads to Liberation –

Mark Farentino

PREFACE

Sometimes, when we are first starting out in business everyone may not say yes to our brand as a lot of people will reject what’s new, and you may encounter this. Stay encouraged, it does not mean you have a bad brand or a bad idea. This does not mean your brand cannot be sold. This just means that at that time this was not your connection and you have some building to do. This just means you have to find a way to break the cycle people are used to seeing, or hearing from other brands, and turn them onto your brand. It means that if 50 people tell you no then you keep going until you get to that 51st & 52nd person who tells you yes. Rejection can sometimes be overwhelming, but you have to allow your emotions to be obsolete when you are confronted with rejection. Every time you are headed into the business world walk with an assurance that you are the best brand there has ever been regardless if anyone in that room of 900 people dislikes your brand, or thinks your brand is not the cutting edge. There are countless others in this world who will still buy and support your brand. Remember this, your brand when it is new, is an idea that no one has ever heard of before. I am not saying that if you are a clothing designer no one has ever heard of a shirt, or no one has ever heard of hats, but your unique name, your unique title is what is new to the eyes, and ears of the onlookers and possibly your potential consumer. Repetition must be the very thing you live by when you are branding. Continue to allow the world to see your brand even if they once rejected you. Do all that you can so people can begin to find your brand attractive by either enhancing its ability or improving it aesthetically. There are a ton of people that we look at every day on television who was once rejected when they first started out in their careers. Countless entrepreneurs, models, CEO’s, actors, and business owners were all handed a big fat NO! You are not qualified! You are not what we are looking for! You don’t have what it takes! Despite the rejection they kept going, and now some of them are the world’s leading public figures.

If you are able, make a catchy phrase, or song, and allow it to ring in the ears of the audience that you are seeking to present your brand too. It’s noted that with every brand there is some kind of catch phrase or slogan create one and stick to it. Be sure that the catch phrase or slogan is in line with your product. A part of my brand Mark Farentino The Entity is a fashion line called FAR. Within the fashion line there is a focuses on female handbags. My catch phrase, or my slogan is FAR Every Woman’s Desire. We all know, as a matter of fact we are all sure, that every woman given the ones that are into fashion loves handbags. So, I focused on the emotion of the buyer. I mentioned the name of the brand FAR so it could take center stage in the slogan, and then I said it’s Every Woman’s Desire. The key here is that you find a way to tap into the senses of the buyer. It’s no different from anything else you have purchased in your lifetime. There was something about the products name, and the product phrase you thought was incredible that drew you in! After trying the product once then you lived with it until you learned to love it, and now you can’t live without it. Your brand is the same as these brands. Think about it you need certain products to live life more comfortably such as soap, or toilet tissue, or laundry detergent. These products come in a variety of different brands.

So, walking into any store near your home, or hotel, and purchasing some soap would be fine, but instead you have to go find the brand that you want. You will travel all the way across town so that you can find your favorite brand.

Originally, when this brand was introduced to the world it would fall in the light of every other brand. It was not something someone would travel across town to purchase it was just as normal as the other soap, and toilet tissue that sat on the shelf. It was not until the brand owner continued to advertise their brand with their catchy phrase, or song. Demanding this brand is better than anything else on the market. True it’s all a matter of opinion, but in order to make their brand become the best in the business they spoke in light of their brand with confidence, and assured people it would deliver what they promised. These people are you, and I that supports the favorite soap, or toilet tissue, or laundry detergent. Then all of a sudden, or overtime this brand began to become popular, and now it’s so famous that every time you are offered a different brand you will consider the effects of it on your skin, and then you decide to stick with the brand that you love to have. Your brand can be just as important to someone, somewhere, someday. I live in a town where there is a major Movie Theater, and everyone knows of this movie theater, and everyone who goes to the movies goes to these theaters. In all honesty these guys are the best in the