When Brand Building Gets Personal

What’s the difference between building a brand behind the scenes and building one inspired by your own needs? Dany Garcia is learning that now. She’s typically known as the woman fueling massive companies—as Dwayne “the Rock” Johnson’s manager and business partner, cofounder of the multi-platform production company Seven Bucks Productions, and the first female owner of a major professional sports league in the U.S. (she co-owns the XFL). But now she has launched a brand designed to solve her own problem: She is a professional woman and a bodybuilder, wants clothing that can work for her all day, and believes it’s an underserved market ready to explode. So now Garcia is taking what she learned from growing other people’s brands and applying it to her own.

Her clothing line is called GSTQ, which stands for God