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    Consumer Psychology: A Study Guide to Qualitative Research Methods
    Consumer Psychology: A Study Guide to Qualitative Research Methods
    Consumer Psychology: A Study Guide to Qualitative Research Methods
    Ebook132 pages2 hours

    Consumer Psychology: A Study Guide to Qualitative Research Methods

    By Paul M.W. Hackett, Jessica Schwarzenbach and Uta Maria Jürgens

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    About this ebook

    This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
    LanguageEnglish
    PublisherVerlag Barbara Budrich
    Release dateApr 18, 2016
    ISBN9783847408918
    Consumer Psychology: A Study Guide to Qualitative Research Methods

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