We are so excited to announce the release of the audiobook version of Every Moment Matters: How the World's Best Coaches Inspire Their Athletes and Build Championship Teams. To celebrate the release, over the next few weeks we will be sharing with you select chapters from the book and offering you the opportunity as a podcast listener to get 60% off the regular price of the book by ordering through this link: www.ChangingTheGameProject.com/audiobook.  In this excerpt from Part II of Every Moment Matters, we speak about "How I Coach." Once you have done the inner work, it is important to make sure you are following the latest and greatest research on learning, skill acquisition, and athlete development, as there is a lot of misinformation out there. The goal of Part II of the book is to teach you to be the architect of a phenomenal learning environment, and we will share lessons from some of the top people in the world in practice design and building skill. "Context is not noise," says Andrew Wilson from Leeds Beckett University. "t's a signal." This excerpt will help you to create practices that give your athletes the best signals, and make the learning sticky.   If you are enjoying the book so far, you can grab the entire audiobook for only $9.95 until November 1 at www.ChangingTheGameProject.com/audiobook.