We are so excited to announce the release of the audiobook version of Every Moment Matters: How the World's Best Coaches Inspire Their Athletes and Build Championship Teams. To celebrate the release, over the next few weeks we will be sharing with you select chapters from the book and offering you the opportunity as a podcast listener to get 60% off the regular price of the book by ordering through this link: www.ChangingTheGameProject.com/audiobook.  This week we dive into Part I of the book, "Why I Coach." You will hear the book's introduction, plus the intro to Part I and Lesson 3: "The Goal is to Win; the Purpose is Something Much Deeper." In it, John shares how programs such as UNC Women's Soccer (winner of 22 national championships) and Messiah College Men's and Women's Soccer (winners of 16 national titles since 2000) play for a much higher purpose than "did we win." He also shares examples of youth programs that have achieved excellence on the field by focusing on a higher purpose off the field.   For the month of October 2020, you can save 60% and get the new audiobook of Every Moment Matters at www.ChangingTheGameProject.com/audiobook. So, if you like what you heard here, grab yourself a copy today!