Everyone has these defining moments in their lives that they vividly recall. Some are extraordinary and some are terrible. As coaches, we do not get to choose which moments our athletes recall, but we do get to choose the moments we create in order to ensure what we leave our athletes with are exceptionally positive moments. Dan Heath discusses how these moments arise and how we can help create them.   Bio Dan Heath is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. At CASE, he founded the Change Academy, a program designed to boost the impact of social sector leaders. Dan is the co-author, along with his brother Chip, of three New York Times bestsellers: Decisive, Switch, and Made to Stick. Amazon.com’s editors named Switch one of the Best Nonfiction Books of the Year, and it spent 47 weeks on the New York Times Bestseller list. Made to Stick was named the Best Business Book of the Year and spent 24 months on the BusinessWeek bestseller list. Their books have been translated into over 30 languages. Previously, Dan worked as a researcher and case writer for Harvard Business School. In 1997, Dan co-founded an innovative publishing company called Thinkwell, which continues to produce a radically reinvented line of college textbooks. Dan has an MBA from Harvard Business School and a BA from the Plan II Honors Program from the University of Texas at Austin. One proud geeky moment for Dan was his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 other entrants. He lives in Durham, NC.   Subscribe to the Way of Champions Podcast on iTunes   Show Notes 7:25 Dan’s new book Power of Moments and how we are all defined by special moments 8:25 “Wise Criticism” when high standards and assurance are used in feedback 14:25 The tightrope of being a mentor/coach who allows players to take risks 18:25 What have you failed at this week? 21:55 The quest to find Peak Moments 24:25 The Magic Castle – An “average” motel with Overwhelming experiences 31:55 Transitions - the importance of the “first day experience” 35:55 The FOUR qualities of defining moments 40:25 The profound obligation of a coach to “get these moments right” 47:10 The Tarantula study 54:25 How do you create more moments of pride in sport?     Get in Touch Website: HeathBrothers.com LinkedIn: Dan Heath   If you are enjoying our podcast, please help us out and leave a review on iTunes. How to leave an iTunes rating or review for a podcast from your iPhone or iPad   Launch Apple’s Podcast app. Tap the Search tab. Enter the name Way of Champions. Tap the blue Search key at the bottom right. Tap the album art for the Way of Champions podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Thanks so much, every review helps us to spread this message!