We are so excited to announce the release of the audiobook version of Every Moment Matters: How the World's Best Coaches Inspire Their Athletes and Build Championship Teams. To celebrate the release, over the next few weeks we will be sharing with you select chapters from the book and offering you the opportunity as a podcast listener to get 60% off the regular price of the book by ordering through this link: www.ChangingTheGameProject.com/audiobook. In our third series of excerpts from our brand new audiobook Every Moment Matters: How the World's Best Coaches Inspire Their Athletes and Build Championship Teams we delve into a question many coaches have never considered: what does it feel like to be coached by me? This segment of the book is all about creating the type of culture that drives behaviors that lead to success over time. In this excerpt, I tell the story of University of North Carolina Women's lacrosse coach Jenny Levy and her life changing conversation with a legendary UNC basketball coach, and we discuss how to establish your team's D.N.A., your Do Not Alter. Your DNA is a set of guiding principles understood by your athletes, coaches, parents and administrators, pursued by all in search of excellence. Enjoy, and if you have been enjoying the audiobook you can grab a copy for 60% off through November 1 2020 at www.ChangingTheGameProject.com/audiobook. If you missed our other free excerpts you can grab part 1 here and part 2 here. Thanks everyone for listening!