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    The Focus Group Research Handbook
    The Focus Group Research Handbook
    The Focus Group Research Handbook
    Ebook257 pages3 hours

    The Focus Group Research Handbook

    By Holly Edmunds

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    About this ebook

    The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.

    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateMay 22, 2000
    ISBN9780071394536
    The Focus Group Research Handbook

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