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    Shoot The HiPPO: How to be a killer Digital Marketing Manager
    Shoot The HiPPO: How to be a killer Digital Marketing Manager
    Shoot The HiPPO: How to be a killer Digital Marketing Manager
    Ebook546 pages6 hours

    Shoot The HiPPO: How to be a killer Digital Marketing Manager

    By Tom Bowden and Tom Jepson

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    About this ebook

    This e-book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough. Budgets are tight, management is demanding, technology is changing fast and there's too much for one person to do. The job is even more difficult when digital

    LanguageEnglish
    PublisherFootprint Digital
    Release dateFeb 5, 2021
    ISBN9781838278144
    Shoot The HiPPO: How to be a killer Digital Marketing Manager
    Author

    Tom Bowden

    Tom Bowden is coming to terms with the reality that he is the guy that wrote a book about marketing. He'd always imagined that he'd write one about something a bit more nourishing to the soul. Nevertheless, he has worked alongside so many brilliant people over the years and gleaned from them a great deal of knowledge. He thought he ought to write it all down. His biggest interest in life is providing opportunities for young people in Malawi. He does this as trustee of Building Malawi (www.buildingmalawi.com) and throughout the last 18 years of his life has built four libraries, two schools and the first and largest sports academy in the country's capital, Lilongwe. If someone could write a cheque to enable Building Malawi to build more, please do it. Th e world is grossly unfair to young people in that part of the world and you have the power to make life better for them. So give us your effing money! (All profits from the sale of this book will go to Building Malawi.) He has lots of the fearsome big-hitter-businessy accolades that you would expect from an author of a marketing book. He is managing director of a digital marketing agency, he has developed global strategies for clients you will have heard of (Sony, Motorola, Cartoon Network, Google, Legal and General etc etc) and has delivered lectures for universities, trade bodies, and governments. The thing he likes most about running a digital agency is supporting his team to learn, play, and grow both personally and professionally. He also quite enjoys occasionally doing the tea round and if you ask for a green tea he will always present it with a plate and a spoon so you can decide for yourself how stewed you would like it. Tom is the person to talk to if you are interested in understanding the most effective way to build a team capable of adapting to the fast changing digital world (Culture), develop a winning strategy (Strategy), generate business through paid advertising (PPC) and improve the conversion rate of your website (CRO).

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      Shoot The HiPPO - Tom Bowden

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