Unavailable
Unavailable
Unavailable
Ebook45 pages26 minutes
Summary: Brand Hijack: Review and Analysis of Wipperfurth's Book
Rating: 0 out of 5 stars
()
Currently unavailable
Currently unavailable
About this ebook
The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing"
This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first century is to do what can be termed “marketing without marketing”. More specifically, these brands create the illusion that success is happening serendipitously as driven by the users rather than as dictated by the corporation. This is the essence of marketing without marketing. The key to building a brand nowadays is to let the market hijack your brand. The more marketplace involvement you have, the better – even if that takes your brand off in unanticipated directions. What you’ll ultimately end up with is a brand experience which is richer, better, more genuine and therefore more sustainable than anything you would have consciously developed yourself.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Brand Hijack" and discover a different approach to successful marketing in the twenty-first century.
This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first century is to do what can be termed “marketing without marketing”. More specifically, these brands create the illusion that success is happening serendipitously as driven by the users rather than as dictated by the corporation. This is the essence of marketing without marketing. The key to building a brand nowadays is to let the market hijack your brand. The more marketplace involvement you have, the better – even if that takes your brand off in unanticipated directions. What you’ll ultimately end up with is a brand experience which is richer, better, more genuine and therefore more sustainable than anything you would have consciously developed yourself.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Brand Hijack" and discover a different approach to successful marketing in the twenty-first century.
Unavailable
Read more from Business News Publishing
Summary: Goals!: Review and Analysis of Tracy's Book Rating: 0 out of 5 stars0 ratingsSummary: If You're Not First, You're Last: Review and Analysis of Cardone's Book Rating: 0 out of 5 stars0 ratingsSummary: How to Think Like a Millionaire: Review and Analysis of Poissant's Book Rating: 0 out of 5 stars0 ratingsSummary: The Knowing-Doing Gap: Review and Analysis of Pfeffer and Sutton's Book Rating: 0 out of 5 stars0 ratingsSummary: Warren Buffett Invests Like a Girl: And Why You Should Too: Review and Analysis of Lofton's Book Rating: 0 out of 5 stars0 ratingsSummary: The Phoenix Effect: Review and Analysis of Pate and Platt's Book Rating: 0 out of 5 stars0 ratingsSummary: 12: Review and Analysis of Wagner and Harter's Book Rating: 0 out of 5 stars0 ratingsSummary: 10 Insider Secrets to Job Hunting Success: Review and Analysis of Bermont's Book Rating: 0 out of 5 stars0 ratings
Related to Summary
Related ebooks
Brand Hijack (Review and Analysis of Wipperfurth's Book) Rating: 1 out of 5 stars1/5Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book) Rating: 4 out of 5 stars4/5A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book! Rating: 0 out of 5 stars0 ratingsCreating a Powerful Brand: It's Not Just Business, It's Personal Rating: 0 out of 5 stars0 ratingsViral Marketing Stampede Rating: 0 out of 5 stars0 ratingsBrand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning Rating: 5 out of 5 stars5/5Why Does The Pedlar Sing?: What Creativity Really Means in Advertising Rating: 0 out of 5 stars0 ratingsBuzzmarketing (Review and Analysis of Hughes' Book) Rating: 0 out of 5 stars0 ratingsBe More Popular Rating: 0 out of 5 stars0 ratingsSucceed with Social Media Like a Creative Genius: A Guide for Artists, Entrepreneurs, and Kindred Spirits Rating: 0 out of 5 stars0 ratingsA Joosr Guide to... Purple Cow by Seth Godin: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising Rating: 0 out of 5 stars0 ratingsBreak Through The Noise: The Nine Rules to Capture Global Attention Rating: 0 out of 5 stars0 ratingsThe 7 Habits of Highly Effective Advertisers Rating: 0 out of 5 stars0 ratingsThe Fall of Advertising and the Rise of PR (Review and Analysis of the Ries' Book) Rating: 0 out of 5 stars0 ratingsPhronesis Marketing: Reconciling Science with Art to Deliver Real-Life Strategies, from International Brands to Craft Rating: 0 out of 5 stars0 ratingsBrand Resilience: Managing Risk and Recovery in a High-Speed World Rating: 0 out of 5 stars0 ratingsIconic Advantage: Don’t Chase the New, Innovate the Old Rating: 4 out of 5 stars4/5App Store Fame and Fortune With Public Relations: Popularity. Profits. Success. Rating: 0 out of 5 stars0 ratingsPrimalbranding: Create Belief Systems that Attract Communities Rating: 4 out of 5 stars4/5Naked Marketing: A journey to the future of marketing Rating: 0 out of 5 stars0 ratingsAssemblage: The Art and Science of Brand Transformation Rating: 0 out of 5 stars0 ratingsSummary and Analysis of Contagious: Why Things Catch On: Based on the Book by Jonah Berger Rating: 4 out of 5 stars4/5Differentiate or Die (Review and Analysis of Trout and Rivkin's Book) Rating: 0 out of 5 stars0 ratingsTaking the Crowd to the Cloud: Social Media for the Music Industry Rating: 0 out of 5 stars0 ratingsTaking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power Rating: 0 out of 5 stars0 ratings15 Questions About Native Advertising Rating: 0 out of 5 stars0 ratings
Marketing For You
Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsThe Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Summary of Derral Eves's The YouTube Formula Rating: 5 out of 5 stars5/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsBuilding a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5
Reviews for Summary
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews