The Google Adsense Handbook: The introductory guide to the web's most famous and popular advertising programme: the basics and key points to know

By Stefano Calicchio

Earning money with Adsense is easy, but only if you know how. Adsense can really be the perfect way to get the income everyone has always dreamed of. Running an adsense account is simple and with time can become very profitable. It does not require you to keep hours and does not expose you to orders from a manager. You can monetise your website or blog from anywhere in the world, at any time of the day, building the lifestyle you really deserve. To succeed, however, it is not enough to improvise. You need to study and apply the techniques outlined in this guide on an ongoing basis, delving deeper into the web and keeping up to date with the latest developments in the field. Thanks to this practical step-by-step manual you can finally unleash your economic potential on the web.

• Language: English
• Publisher: Stefano Calicchio
• Release date: Mar 9, 2021
• ISBN: 9791220275965

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Introduction

There are many methods to earn money online, but only one has the prestige and reliability of the world's leading search engine: Google Adsense. In fact, if you bought this manual, it is probably because you were fascinated by the idea of becoming a partner of such a big player in the technology sector.

Because, in fact, that is exactly how it is: when you join the Google Adsense advertising programme, you become part of a solid business, with continuous growth prospects.

This manual is therefore intended to be an introduction to the world of Google Adsense as easy and simple as it is as a method of earning money. It will allow you to master in a short time all the tools you need to create a solid foundation for earning money on the web, capable of generating a real income independent of your traditional work activities.

Whether you have already opened an adsense account or are new to the business, you will discover in this book a gradual and continuous learning process that will lead you to optimise your operational strategies within the first few weeks.

So leave all fears behind and join one of the web's most unique affiliate advertising programmes.

What is Google Adsense

Let's start by answering the most obvious question: what is the Google Adsense programme? It is an advertising service through which you can display contextual ads on your website.

The contextual advertising formula is the real secret of the search engine. In practical terms it means that Adsense is able to 'read and interpret' the content of pages, web to associate only those promotional messages that are really in line with what the visitor is reading.

This mechanism is able to create great value for the advertiser, because having the visitor unconsciously expressed an interest in a certain topic, he will naturally be led to purchase an associated product. But just as much value is generated for you as a content writer, publisher or webmaster, because Adsense allows you to offer only those advertisements that really interest the visitor (and it goes without saying that the opposite concept is at the origin of the term Spam).

Thanks to Adsense, it is possible for anyone to reap the benefits of a growing digital advertising market.

Google Business and the Adsense mechanism

At this point it may be useful to unveil how Google Adwords works, i.e. the other side of the coin of Google Business. Having done this, you will be clear about where your Adsense earnings come from.

Adwords is a form of advertising based on Pay Per Click: when it came into being, it was a real revolution, since previously all the most popular online advertising systems were based on the concept of banners and impressions.

When someone wants to advertise on the web, all they have to do is sign up for the Adwords promotional circuit, create ads and define the keywords for which those ads will appear.

The cost of clicks is decided according to an auction and quality principle: in this way, Google ensures the