Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Summary: Marketing 3.0: Review and Analysis of Kotler, Kartajaya and Setiawan's Book
    Unavailable
    Summary: Marketing 3.0: Review and Analysis of Kotler, Kartajaya and Setiawan's Book
    Unavailable
    Summary: Marketing 3.0: Review and Analysis of Kotler, Kartajaya and Setiawan's Book
    Ebook38 pages22 minutes

    Summary: Marketing 3.0: Review and Analysis of Kotler, Kartajaya and Setiawan's Book

    By BusinessNews Publishing

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".

    This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your marketing knowledge

    To learn more, read "Marketing 3.0" and discover the key to choosing your marketing approach and communicating with your customers.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511017982
    Unavailable
    Summary: Marketing 3.0: Review and Analysis of Kotler, Kartajaya and Setiawan's Book

    Read more from Business News Publishing

    Related to Summary

    Related ebooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Q & A

      Sep 1, 2021

      You believe that the field of Marketing is in crisis. How so? In a recent survey of global companies, nearly 70 per cent of CEOs expressed a lack of confidence that their Marketing Departments could drive profits. Many have already started eliminatin

      6 min read

    • Article

      The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing

      Sep 23, 2019

      For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has

      8 min read

    • Article

      Brands Of The Future

      Dec 8, 2021

      WHILE BRANDS MAY NOT BE DEAD, TRADITIONAL TOOLS FOR BRANDING MAY BE DYING. THIS AS NEW TECHNOLOGIES AND CHANNELS ALLOW MARKETERS TO REACH MASS AUDIENCES IN DYNAMIC WAYS – IS THIS A FAIR ASSESSMENT? “Principles remain, practices change”, as the great

      5 min read

    • Article

      Brand with A Porpoise

      Sep 22, 2017

      Brand with A Porpoise
      5 min read

    • Article

      LUXURY BRANDS NEED to RECONCILE SEVEN DILEMMAS and CHART NEW TERRITORY

      Nov 22, 2018

      With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In this article, the author sheds light on the dilemmas facing the luxury sector and poses questions accompanying each d

      8 min read

    • Article

      The Collapse Of The Consumer Purchase Funnel

      Jun 22, 2022

      As technology transforms and enables the customers’ purchase journey, the concept of ‘top of funnel’ awareness building and ‘bottom of funnel’ transactions is becoming blurred, causing somewhat of a collapse. Customers have information when and as th

      5 min read

    • Article

      Championing The Practice Of Professional Marketing

      Sep 16, 2018

      A big thanks to all the judges who give up their time and brainpower, and our new convener of judges, Michael Friedberg. On the theme of showcasing, we speak to a group of innovative MA member marketers about what matters most. Data, technology and c

      13 min read

    • Article

      Is Your Brand Fit For The Future?

      Dec 8, 2021

      A healthy brand is one of the most important assets of a company and is crucial for driving higher levels of buyer consideration, recommendation and trust. Yet, brand health models and tracking programmes haven’t been keeping up with the pace of chan

      3 min read

    • Article

      Marketing To Create Internal Advocates

      Nov 25, 2019

      SUSTAINABILITY HAS become the number one issue business leaders are being forced to confront. There are two views governing most business decisions in this area. One is that we should do it because we are being forced to and we will look bad if we do

      2 min read

    • Article

      Embracing The Unknown

      Sep 23, 2023

      Embracing The Unknown
      3 min read

    • Article

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    • Article

      Social Media Marketing GUIDE 2023

      Apr 18, 2023

      Social Media Marketing GUIDE 2023
      4 min read

    • Article

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    • Article

      What's Your Growth IQ?

      Jan 1, 2019

      How would you define 'Growth IQ'? Growth IQ is a holistic approach to finding the path to growth for an organization, based on three inputs: the market context, the right combination of elements and the sequencing of your actions. Your context includ

      6 min read

    • Article

      Everyone’s Right

      Jul 7, 2019

      Everyone’s Right
      2 min read

    • Article

      Juanita Neville-Te Rito of RX

      Jun 22, 2022

      The lockdown, in hindsight was incredibly fascinating. To live in, it was terribly confusing. For the first time in my lifetime, there was no rulebook on what to do or what not to do. The first thing that was evident is that we realised we are all hu

      5 min read

    • Article

      Industry Insights

      Mar 30, 2022

      We review two books released in March and April, written from practical perspectives and designed to take your career to the next level. Inside Out: Why Leadership Starts With You by Deb Bailey is a self-leadership book that provides a holistic appro

      11 min read

    • Article

      6 Things To Consider When Changing Customer Perceptions And Repositioning Brands

      Jun 21, 2018

      To truly make a change with customers’ perceptions of your brand, you need to go deep on research with them. That means face to face engagement (being in the room) - something that many marketers are doing less and less of today as they opt to look f

      1 min read

    • Article

      Breaking Down The Silos

      Sep 11, 2020

      In our current business environment – the flexibility and digital connectiveness of Covid-19 aside – successful organisations are finding unique ways to champion internal communications, shared departmental responsibilities, and ultimately better col

      7 min read

    Reviews for Summary

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words