FINDING Z: THE GENERATIONTO FIT THEM ALL
Mar 27, 2017
2 minutes
onsumers today feel no responsibility to act their age. That means the old generational designations apply less and less, and brands need to respect and respond to that by being much more open-minded about who they’re targeting and why. Instead of isolating down into Millennial or Gen X or Boomer, a better approach is to focus on what consumers are motivated by
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