Crash Course Advertising and Marketing Law

By IntroBooks Team

Advertising and marketing are the basics of success in any
business. A business's or a company's income directly depend
on advertising and marketing. They are the essential part of
business process. It is the process where the public is made
aware of the product that business is selling. Although people
mistake them for the same thing, marketing and advertising are
quite different and quite important in their own way. The final
income of a company depends on how good their advertising
is and how thorough their marketing techniques are.
The quantity of a product that company is selling is a direct
result of advertising and marketing the product. The subject is
therefore studied and specialized in for the advantages of the
company. The experts help get the best plan in action for the
company according to the specific need.

• Language: English
• Publisher: IntroBooks
• Release date: Nov 3, 2019
• ISBN: 9781393852643

Book preview

Crash Course

Advertising and

Marketing Law

IntroBooks #462

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All rights reserved.

Preface

Advertising and marketing are the basics of success in any business. A business's or a company's income directly depend on advertising and marketing. They are the essential part of business process. It is the process where the public is made aware of the product that business is selling. Although people mistake them for the same thing, marketing and advertising are quite different and quite important in their own way. The final income of a company depends on how good their advertising is and how thorough their marketing techniques are.

The quantity of a product that company is selling is a direct result of advertising and marketing the product. The subject is therefore studied and specialized in for the advantages of the company. The experts help get the best plan in action for the company according to the specific need.

Summary

A quick overlook of advertising and marketing. How it is an inseparable part of each business nowadays. Advertising's basic definition, the dynamics of advertisement. Starting from the scratch about how the whole process of an ad goes, the things that go into a simple ad that we watch every day on our television or mobile phone. Decisions that are made for every advertisement, the process of building a good ad out of nothing. Various techniques to be used in various kind of ad on different media platforms. How advertising affects the product and company? How effective it is for increasing the selling of a product or a service. All of this is briefly explained, to get a general idea of working of advertisement which has become a whole different sector in this century.

The sector has grown and evolved a lot, especially in last decade. All the new branches, sections, and