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    Summary: Nike: Review and Analysis of Strasser and Becklund
    Unavailable
    Summary: Nike: Review and Analysis of Strasser and Becklund
    Unavailable
    Summary: Nike: Review and Analysis of Strasser and Becklund
    Ebook40 pages30 minutes

    Summary: Nike: Review and Analysis of Strasser and Becklund

    By BusinessNews Publishing

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The must-read summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There".

    This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Swoosh" and discover the story behind Nike's success.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511018088
    Unavailable
    Summary: Nike: Review and Analysis of Strasser and Becklund

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