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  • Bow International

    RICHARD WHITE

    Apr 16, 2021 3 minutes

    I was engaged as a freelance press and agency photographer in the 1970s and 1980s, when editors used anyone to bring back short stories from the field. Prior to Bow, for a short time I became the editor and publisher of News from the Centre at GNAS (the newsletter of what would become ArcheryGB). Bow was my way of trying to improve the image of archery with a contemporary looking, well-designed sports publication.

    Several had attempted to do so before. Although popular amongst traditionalists, never really tried to promote the sport amongst the general public and mainly supported the UK archery market. I saw an opportunity and asked a print outfit in Coventry and a marketing business to consider supporting me to reach people outside of archery and persuade them that playing with bows and arrows was worth trying.

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