IT’S
what you might call a quintessential holy shit adventure shot.
Jimmy Chin is standing alone on a narrow wedge of snow-covered rock atop Antarctica’s Ulvetanna, a sharp mountain peak with an elevation of more than 9,600 feet. He squints through the damp fog, gloved hands clenching metal pulleys attached to ropes that are tethered to an unseen companion ahead of him, who somehow manages to be holding a camera. Chin is shin-deep in snow, emerging from what looks like the farthest, darkest reaches of the earth. But what stands out most is his bright red, puffy, hooded parka, which bears an unmistakable white logo on the chest and sleeve: the North Face.
Chin, a photographer and filmmaker in his own right, is known for 20l8’s Oscarwinning climbing documentary , a best-selling photography book called , the 2021 feature documentary , and the new National Geographic series . Chin has also been a sponsored athlete for the North Face since 2001, after climbing legend and North Face athlete Conrad Anker glimpsed Chin’s photos from an expedition to Pakistan’s Karakoram mountains. (Anker was the one who took
