Create Bubbles
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Create Bubbles - Sharon Jackson
Create Bubbles
By Sharon Jackson
Contents
Create Bubbles
Introduction
My Bubble
Take a deep breath
What I did
Your Bubbles
Niche
USP
Getting Down to Business
Planning
Pricing
Hourly or project rate
Creating Your Space
Workspace
Alternatives to the home
Presenting Your Bubbles
Logo & Branding
Do you need one?
How to get one?
Website
Social Media
Peripherals
Keep Your Bubbles Floating
The ‘D’ Word
Working Routine
Beware
Plan to succeed
Growing Your Bubbles
Assistance
Phone calls and meetings.
Marketing
Email marketing
Networking
Advertisements
Public Relations
Conclusion
Lessons learned
Resources
© Sharon Jackson 2013
Some rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical or photocopying, recording, or otherwise (except for brief quotations in critical reviews or articles) for commercial purposes without the prior permission of the author.
This book is Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Contact hello@path42.ninja for more information
Cartoon created by Colin Shelbourn | @colinshelbourn
Cover Art by Sarah-Jane Lehoux |@SarahJaneLehoux
Edited by Sarah-Jane Lehoux
Grateful thanks to…
My family for their support and encouragement when I wanted to create my own bubble back in 2008.
My business friends who made the journey less fraught including Sarah Cruickshank, Jane Binnion, Tracy Irwin (my wonderful accountant), Abigail Phillips for the gorgeous cake incentives, Colin Shelbourn and Pam Grant for fun lunchportunities, Judy Heminsley, Andy Britnell, San Sharma for #watercoolermoments via Enterprise Nation and Coral Horn and Rae Stephenson from Pink Link Ladies who showed me networking doesn’t have to be terrifying.
All my social media contacts who keep me informed and amused when I am working alone in my office and the local business owners who give me excuses to get out of the office for coffee, lunch and/or cake.
My friends on the Writing Bridge who gave me the courage to start putting words down after years of keeping them inside, especially Sarah-Jane Lehoux, who I hope one day to meet in person, for her help and friendship.
Create Bubbles, set your ideas free and let them float you to a fab freelance career.
Introduction
I was a conformist when I was younger, brought up to believe in a 'job for life'. Only my job wasn't for life as British