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Starting A Design Business From Scratch - RD149

Starting A Design Business From Scratch - RD149

FromResourceful Designer: Strategies for running a graphic design business


Starting A Design Business From Scratch - RD149

FromResourceful Designer: Strategies for running a graphic design business

ratings:
Length:
41 minutes
Released:
Jan 21, 2019
Format:
Podcast episode

Description

Here are nine steps I would follow if I were starting a design business from scratch today. Since launching Resourceful Designer in 2015, one of the biggest struggles I’ve seen from my audience is starting a design business and finding clients. I realise that I've never actually said what I would do if I had to start a design business from scratch. Until now. Over the past 148 podcast episodes and via countless conversations on Facebook, I've shared plenty of advice on growing and starting a design business. This is advice I’ve garnered through my own experiences and what I’ve learned from other’s who have gone through a similar journey. Every week I receive messages from listeners thanking me for that advice. They tell me how I’ve helped them start their own design business. Some even credit me with giving them the courage to leave their full-time job to pursue their dream. I'm glad that they find my advice helpful, but I also know that I’m far removed from where these listeners are in their careers. I have a successful design business. I don’t need to go looking for clients; they come to me. I’m at a point where I can turn down projects and clients that don't interest me. I don’t even have a website for my business. And yet, I’m prospering. That’s because I’m 14 years into this. Plus I have another 15 years before that working at a print shop. All these years have helped me build my brand, my reputation, and the client loyalty that I talk about so often on the podcast. I know what I did to get to where I am today, and I share a lot of that with you. But I also know that I started at a time when "social media" wasn’t a common phrase. When most people hadn’t heard of Facebook. When YouTube was just getting off the ground and wouldn’t become mainstream for several years. And talking about podcasts would be met with blank stares. Things were different then. When I decided to start a graphic design business I never dreamed that I would have clients all over Canada, the USA, some in Scottland, Australia, Hong Kong and more. Back then, I was just hoping to get a handful of good local clients to keep me busy. I built my business on that principle.  But what about today? I’ve been thinking a lot recently. What would I do if I had to start a design business from scratch today, without the benefit of 30 years experience? Here are the steps I would follow if I were starting a design business today. Please keep in mind that I’m talking about starting a design business, not becoming a designer. In this scenario that I already know how to design. Step 1: Build a website The very first thing I would do while starting a design business is launch a website. I know it's ironic considering I don't have one for my current business. But a site is crucial to growing any business today. It’s the hub where people can find out about you and your business. I’d Start small with just the basics and a small portfolio, and build upon it over time. But I would launch a website ASAP. Step 2: Tell family and friends about your design business The next thing I would do is start spreading the word that I’ve started a design business. I would tell my parents, siblings, aunts and uncles. I would reach out to cousins I haven’t seen since so and so’s wedding a decade ago and tell them that I've started a design business. The purpose isn't to get business from them, although if I did it would be nice. I would reach out hoping they will spread the news. You never know when one of your relatives may know of or hear about someone who needs a designer. I would then go through my email contact lists, my Facebook friends etc. and send them a message, even if I hadn’t spoken to them since high school. Again, I just want to spread the word. The more people who know I’m running a design business, the better the chances of me picking up clients. I would say something like this. Hi Lisa, It’s been a while, hasn’t it? I hope life is treating you well. The reason I’m reaching
Released:
Jan 21, 2019
Format:
Podcast episode

Titles in the series (100)

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!