Richele Silva is the founder of Richie Designs, a boutique design and letterpress studio located in Long Beach, California. Richele is an art director, stylist, designer and printer. She founded Richie Designs 12 years ago, first as a side hustle while she worked at an advertising agency. Richele's products are sold at Paper Source, Urban Outfitters and Sugarfina along with hundreds of independent boutiques across the U.S.   On today’s episode we’re talking about leveraging past work experiences in business and the benefits of moving slowly and steadily in your business. ON TODAY’S EPISODE: Her career path and how her previous stationery business led to Richie Designs Walking her first National Stationery Show in 1990 Her first greeting card company, Three Mulligans How her background in advertising helped prepare her for being a business owner Starting Richie Designs as a side hustle and then transitioning into it being her full-time gig How her background as a printer shaped the decisions she’s made for her business The “tipping points” in her business that helped her realize she could do this full-time Richele’s slow and steady approach to growing Richie Designs Her approach to social media and how it has changed over the years The advice she would give to people early on in their product-based businesses Richele’s favorite resource for her business What’s next for Richie Designs in 2018 KEY TAKE-AWAYS: “I remember having a conversation sitting with college girlfriends and we were talking about our dream jobs and greeting card designer was mine.” - Richele Silva “I want to meet everyone in their journey exactly where they are and I want to help them with whatever phase they're in.” - Katie Hunt “Having printed for other designers who don't print, I feel like it shapes my design for sure. Somebody who doesn't print is going to dream up three-color designs versus somebody who has to stand there and actually print it.” - Richele Silva “I just know I have to work slowly.” - Richele Silva “I don't think it's a bad thing to sit back and take a little breath.” - Richele Silva LINKSWebsite: http://www.richiedesigns.com Facebook: https://www.facebook.com/Richie-Design-Letterpress-164221064003/ Instagram: https://www.instagram.com/richiedesigns/ Pinterest: https://www.pinterest.com/richiedesigns/ Twitter: https://twitter.com/richiedesigns   JOIN THE TSBC FAMILY:   Do you want to scale your business and add new revenue streams?  Are you ready to get a handle on your cash flow and tuck money away for retirement?     Maybe you are interested in increasing your visibility and fine-tuning your marketing outreach?  Perhaps you have a team that you want to nurture or need help building your team?   Our newest on demand program, Paper Camp+ can help you with all of these things and more.  The program includes 5 keynote presentations and 2 panels from a wide range of business experts.  You can watch what you need, when you need it most and revisit the videos as often as you’d like.     This course was built for anyone running a product based business, and extends way beyond the paper industry.  Enroll at www.tradeshowcamp.com/pcplus! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!