Grow Your Business Fast With Top Online Directories
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About this ebook
More and more smart businesses today are using online directories to their benefit. If
you run a small business then odds are you spend a great deal of your time thinking about your
marketing plan.
Online directories can be a great addition to your current small business
marketing strategy. Online directories can help your business expand its website traffic,
increase the likelihood that your website will be found by interested viewers and increase your
bottom line.
If you haven’t taken a look at online directories and considered how your small
business could use them to increase its market presence- then now is the time to start!
Listing your small business’s website with several online directories will help more
people find your website, whether they are specifically searching for it or if they are just
browsing around.
In addition to gaining exposure, online directories will provide major SEO
benefits, which will help your website get found by search engines. Increased exposure and
higher search engine rankings will result in more traffic to your website, which will result in
higher revenue.
There are many different types of online directories, from large global directories to
small, niche and location-specific ones. Some examples of other types of online directories can
include reciprocal link directories, free directories, paid, directories, Business 2 Business
directories, theme-related directories, small business directories and many, many more.
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Grow Your Business Fast With Top Online Directories - Raymond Wayne
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The Power of Online Directories and How to Get Started Fast!
Online directories have been around for some time. And just like anything that becomes a huge trend, at some point business owners start to wonder whether or not they’re still worth it. The answer to that question is ‘yes!’
Online directories can be a great addition to your current small business marketing strategy. They can improve website traffic for a small business and increase your bottom line.
If you haven’t taken a look at online directories and considered how your small business could use them to increase its market presence, now is the time to start. And if you’re already listed in several online directories and are beginning to wonder if they’re worth all the work, or if they continue to get you new customers, the answer to that is also ‘yes’! Competition for businesses today is fiercer than ever, and online competition even more so. If you aren’t listed in online directories, you’ll be giving the advantage to your competition.
What Are Online Directories?
In recent years, there has been a lot of talk about online directories for businesses. And it seems that more and more directories are popping up every single day. So, what are they? And why are they so important?
An online directory is essentially an online phone book; but it’s also so much more. Online directories are websites that hold the information of different businesses. Businesses owners can submit their business information to these websites making sure to include things like their business name, their phone number, their website, their physical location, and the types of products and services they offer.
Then when customers are looking for a particular company, or a particular product, they’ll easily be able to find it. It’s an effective strategy for business, too. Over 80% of all purchases made by customers start with an online business directory.
All businesses should be listed in at least a few online directories. There’s a potential for a huge loss in revenue if they’re not. And while there are hundreds of them out there, there’s no need to be listed in everyone and in fact, it’s better not to be. One listing appearing across too many directories can get that website marked as spam by Google and the other search engines. But businesses should be listed in about ten directories in order to ensure that they’re not losing customers, and in the end, sales.
How Do Online Directories Work?
The concept of online directories is actually a pretty simple one. Online directories are very similar to the Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now one of the largest online directories.)
A directory is a listing place for a number of businesses. Any type of business can be listed in an online directory. Some online directories are huge and cover every industry, while others are very small and specific to a specific niche.
Imagine you are a homeowner and you need the name and phone number of a local plumber. You could look through a huge online directory such as Google My Business and find several local plumbers. Or you could look for an online directory that is niche-specific, which means that the entire online directory would include only businesses directly related to plumbing. With a niche-specific directory you may find even more businesses that are based on your specific interest than you would on larger directories.
Online directories are meant to apply locally to the user. Someone in Phoenix likely doesn’t need the name of a plumber in New York. With a hyper focus on local businesses, online directories make it easy for customers to find businesses in their immediate area.
Online directories direct users to