The Online Marketing Playbook

By E Taylor

Online Marketing is crucial to growing your business -- you must embrace it now or your business will be left behind.

The days of traditional print advertising in the newspaper, the yellow pages, and on billboards is over. It’s been replaced by contextual advertising in real time, across online media with internet enabled devices all happening simultaneously. Engaging with your customers 24/7 is suddenly a necessity.

In fact, you’ve already embraced it, but you’re frustrated because it isn’t producing the way it could. There is so much out there and it all seems so complex – how can you know what moves to make? You probably ask yourself, how can I possibly get it all under control and make it happen?!

Your main problem is that online marketing takes incredible amounts of time, money and resources away from what you do best, which is why you got into business for yourself in the first place!

What if internet marketing was simplified to just the key things you need to know? What if you had a marketing playbook with strategies and tactics that would save time, reduce cost, increase your exposure to a wider audience and grow your bottom line? What if you could learn to make all the right calls and be in command of the online playing field?

The Online Marketing Playbook contains top plays including "Click LIKE If You Think I'm Cute" and more that you need to implement right now. Learn just one tactic from any of the twelve plays presented and it will pay for itself.

I have spent millions of dollars of online budget to generate over $115 million in online sales for companies both large and small. You get to learn these top plays, while skipping the mistakes and the steep learning curve. You’ll find out what took me over eight years in the trenches to learn and better yet, you get to cherry-pick on all the winners!

This is not just a book about search marketing or a rally cry around social media....who really needs to read another one of those?

The Online Marketing Playbook is for business owners committed to internet marketing, who simply need home run plays they can count on to grow their business.
Make your next marketing dollars count -- Get The Online Marketing Playbook Now!

• Language: English
• Publisher: E Taylor
• Release date: Dec 28, 2012
• ISBN: 9781301911370

E Taylor

Do you have an idea, product or service that needs an online boost? Todd is an online marketing consultant with over 20 years of professional experience growing businesses of every size online. Talk with us today and lets see is we can help you grow.

Book preview

PREFACE

This book is written for business owners who already use or understand the power of Online Marketing but really need winning strategies to maximize revenue and save time with internet initiatives.

This is not another book on search marketing – there are lots of those out there already. Don’t get me wrong, I have managed large search budgets, agencies, bidding strategies and I am a Google Adwords Certified Individual. Search is definitely a huge part of your online marketing focus, but there are game changers out that that you need to know.

It all begins by defining your playing field of keywords. I will show you what to do when choosing your domain name, properly preparing your website to receive visitors, with key plays and tips to have a winning online marketing program.

You’ll learn to make great play calls by: using email coupled to evergreen event driven marketing, attracting top talent that sell your products and increases your marketing budget, discovering easy ways to get free traffic, deploying social media to instantly build your brand, leveling the playing field on Google in your favor, blogging with ease and with purpose, and much more.

Before starting, you must have answers for specific metrics to help you predict your game performance and understand if you are winning or losing. Take time to know the following right now:

What is the average order value of each sale? Average number of items purchased? How much long term revenue can you expect to receive from a typical customer? How long do they remain a customer?

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Then ask yourself, how much are you willing to pay to acquire a new customer?

With these answers, you can quickly understand how a given online marketing play is performing, its traffic quality, and how much it’s worth.

The Online Marketing Playbook will explain what you must do to improve efficiency and make more money selling online.

BACK TO TOC

PLAY #1:

HAVE THE BEST DOMAIN NAME

Choosing your domain name can accelerate your online success. It can also slow it. People use your domain name to find you and to remember your business after they leave your site. The name you choose will be where you will send all your visitors to learn about what your business has to offer – it has to be a great name, not just a good name!

Choosing a proper domain name is the most important decision that you will have to make with online marketing. It is not a decision that should be made too quickly. It is also one of the most exciting and fun things to be doing for your business. Why? Because your domain name will become your online brand!

What do I mean by that? Well, it’s very likely that you are a relatively new business. You most likely don’t have any brand awareness created yet, nor a huge budget to build your brand name overnight. That’s one of the great things about bringing your business online, you can get a brand started for virtually nothing!

MAKE A LIST OF KEYWORDS

Your domain name has to be chosen scientifically using data to support the decision,